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By Kevin Gibbons / November 20, 2006

I’ve been working for myself since March and I’m now at the stage where I’m analysing what’s working well and highlighting the areas that need to be improved upon. I have been pleased with how the majority of objectives I set myself have developed so far and will review these further when I return to the UK next year.

One decision I’ve made is to give this blog a stronger focus on pay-per-click (PPC) advertising, Google AdWords in particular but also Yahoo Search Marketing and Microsoft adCenter. I will continue to provide some posts about SEO but probably to a lesser extent as I’m looking to provide users with more detailed information about a narrower range of topics (making this more of an exact match for PPC Blog or Google AdWords Blog searches rather than a broad match!), this should also make a better use of my time to provide an increased quality of blog posts.

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