Award Winning Digital Marketing Blog | White.net
PPC
Label Keywords and Ads in Bulk with an AdWords Script 
Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types […]
PPC
Google Ad Grants – A helping hand for Charities 
For me, search engine marketing is the Holy Grail of advertising. More traditional means of promotion, leaflets, free magazines etc., are often perceived as a nuisance by the very audience it attempts to captivate (I personally cannot stand leaflets through my door every day!). However, search engine marketing targets only ‘engaged’ users. Users who are […]
PPC
Bulk Update Ad Group Labels with an AdWords Script 
AdWords Labels! They’re so useful! At least they are once you’ve got them applied. You can use them to segment ad groups by product types, or tag recently changed bids, or see how a multi-ad-group ad test is going with ease… but for some reason, two years after their announcement, you still can’t bulk edit […]
PPC
Put your user in the spotlight 
First, let’s address why we should follow the premise of my bold headline statement. In PPC, the buck stops at the user. Fundamentally, the key to capturing that all-important conversion is to understand that user. To achieve this you need to place your users at the centre of your thinking, working outwards from them to […]
PPC
Tools For Writing PPC Ads 
Ads are obviously important. They’re the tip of the paid search iceberg: you need the campaign structure, keywords, bidding strategies and so on to keep everything afloat, but the ads (along with extensions) are the part that people actually see. But if you’re writing text ads you have limited space, and a host of editorial […]
PPC
ANALYTICS & CRO
Google AdWords Review Extensions – The Complete Guide 
If you are not already harnessing the power of Review Extensions within your Google AdWords account, then you are most definitely missing a trick. In this guide I will be showing you what review extensions actually are, how to set them up and how to optimise them. I’ll also share with you some real data […]
PPC
7 Critical Steps to Boosting your Campaign’s CTR 
People don’t generally have a favourable attitude towards ads, so it was delightful for us lovers of PPC to hear Jon Myers talk at January’s Biddable World Conference about present and future paid search trends, where he identified an upward trend in CTR.   CTR is such an important metric when measuring PPC performance, as […]
PPC
Google Expand “(not provided)” Offering Into Paid Clicks 
So, Google has gone and done it… We heard on the grapevine a couple of weeks back that there were some ‘goings-on’ within Google around the ever-so helpful (not provided) data, or lack thereof. In October 2011, Google provided SSL encryption for signed-in searches on Google, meaning that a user’s search term was tracked as […]
PPC
Broad Match Modifier – One Of The Four Match Types In The Mix! 
In this blog post I’m going to highlight the reasons why Broad Match Modifier (BMM) should be given some attention! It may not be appropriate for your campaign, or particular areas within your campaign, but you should be aware of its distinction from Broad Match, the benefits it can encompass, and some useful tips for […]
PPC
Learning To Use Excel Macros For PPC 
If you’re good with Excel’s formulae and pivot tablets you may want to go to the next level and start making your own macros. A macro is a short program that tells Excel to do a series of actions. You can get a macro to do just about anything you could do manually, which means […]
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