Award Winning Digital Marketing Blog | White.net
PPC
What Could Google’s New Privacy Policy Mean for PPC? 
Earlier in the week Google announced changes to its privacy policies. The main changes are that: Now nearly all Google products are covered by one privacy policy. Information you give Google’s various different services can be combined. Google still promises not to sell personal data, but to only share aggregated, non-personally identifiable information. It hasn’t […]
PPC
How Is adCenter Different to AdWords? 
So you’re advertising on Google, but you want to branch out to Bing? There’s a new audience for you there, with less competition and less cost! Microsoft adCenter is in many ways similar to AdWords. Your ads appear on searches that match your positive keywords but not your negative keywords. Your account contains campaigns, which […]
SEO
PPC
UK Search Conference Calendar – 2012 
It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I’ve put together a conference calendar of search events – let me know if there’s any I’ve missed! February: SES London – London, 21-23 February 2012 March: Think Visibility – Leeds, […]
SEO
PPC
The Ultimate Guide to Securing a Job in Social Media, SEO & PPC 
* There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry (hereinafter referred to as ‘SE & SMM Industry’). In order to dispel most of these misconceptions and to provide a guide-like resource to anyone looking to […]
PPC
Why you can’t afford to ignore mobile advertising 
For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it’s becoming obvious to even the most cautious of marketers that mobile is finally an effective platform. A mobile phone is no longer simply a portable version of a landline. For a vast number of […]
PPC
8 Best Ways to Find Negative PPC Keywords 
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don’t get clicks and CTR drops (which affects Quality Score and therefore your CPC). So how do you stop this? Part of the answer is choosing keywords carefully – be […]
PPC
59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance 
Earlier in the week I ran a poll to ask if people thought Google AdWords remarketing was a great marketing tactic, or just annoying. There’s often many mixed opinions when talking about this, which fall into two groups: People who find that they are constantly being re-marketed to and almost stalked across the web, often […]
SEO
PPC
Top SEOptimise posts in September… 
September was a very busy month on the SEOptimise blog – so here’s a monthly recap, just incase you missed any of top posts – ordered by number of retweets. Top 12 SEOptimise posts in September: 30 Google SERP Changes That Impact Your SEO Strategy by Tad Chef – 224 Tweets 74% of SEOs Buy […]
PPC
Facebook Insights for Domains – Measuring Social Media Success 
When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure success or failure of their Facebook campaigns. However, a nifty new addition to the Facebook arsenal is the ‘insights for domains’ feature which has been […]
PPC
9 Ways to Sharpen Up Your Paid Search 
If you’re already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords produce what results? Which cause people to make purchases, which result in newsletter sign-ups, which drive traffic to your forum or blog? You need tracking […]
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