Award Winning Digital Marketing Blog | White.net
SEO
SEO 2014: the biggest news so far this year 
2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one […]
SEO
Lessons from the link penalty removal furnace 
It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our […]
SEO
Building a new website? 10 reasons why you should consider SEO from the start! 
Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to […]
SEO
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Competitor Analysis: Identifying your online competitors 
Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not […]
SEO
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5 Essential Steps to Future Proof Your Website 
In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was […]
SEO
4 steps to measuring the ROI of your SEO campaigns 
Calculating the success of your search engine optimisation (SEO) efforts is important in order to assess whether your time, money and efforts are being spent effectively. SEO is a common technique used to drive relevant visitors to your website with the intention of them converting into paying customers. To measure the return on investment or […]
SEO
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2 Years in SEO 
I was sitting staring at my computer trying to decide what my next post should be about, when I got a notification from LinkedIn – “X Congratulated you on your work anniversary!” Work anniversary? Then I realised, I’ve been working at WHITE for two years now and, subsequently, have spent two years in the world […]
SEO
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The simplest guide to better blogger partnerships – Part 1 
Blogs. It’s hard to browse the web without stumbling across one. You name the topic, there’s someone blogging on it. Food? Of course. Babies? Everywhere. Fashion? Don’t get me started.  What’s more, many of these blogs are extremely popular, very well done and, for a continually rising amount of the creators, a financially viable full-time […]
SEO
Looking at local ranking tools 
Following my review of Moz Analytics last year, this month I’ve moved on to looking at another new tool that’s still in beta: SEMrush Position Tracking. I’ve been playing with this tool for a couple of months now, and feel that it deserves a blog post of its own. I’ll provide some pointers as to […]
SEO
Standing Still Is As Good As Moving Backwards 
I once overheard a conversation between a web developer and a project manager. They were discussing the case of a client who had raised an issue with their website. The website had been built 18 months before and up until this point in time had had no problems. 18 months later and the client had […]
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