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    BrightonSEO 2014 Roundup 
    BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at White.net a good excuse to get together and go down to Brighton in force. I was lucky enough to attend the speakers’/sponsors’ meal at Smokeys with a group of well known faces, from the likes of Moz’s Matthew Brown, […]
    SEO
    CONTENT
    Top Tips for Measuring & Analysing Your Content 
    Content, content, content – it’s all anyone in SEO seems to talk about. We’re not just a company, we’re a digital publisher! Content is King! Long live content! I’m a content specialist and even I’m getting sick of it. It’s not the principle that irritates me – indeed, the principle is excellent and key to […]
    SEO
    SEO 2014: the biggest news so far this year 
    2014 has already been an undeniably busy year in the way of important news. In a blind fit of rage, Solange Knowles attacked Jay Z in a lift, Kim Kardashian got married to Kanye West in a relatively low-key $12 million ceremony, and Prince George played with a ball in an extremely royal manner; one […]
    SEO
    Lessons from the link penalty removal furnace 
    It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our […]
    SEO
    Building a new website? 10 reasons why you should consider SEO from the start! 
    Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to […]
    SEO
    CONTENT
    Competitor Analysis: Identifying your online competitors 
    Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not […]
    SEO
    CONTENT
    5 Essential Steps to Future Proof Your Website 
    In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was […]
    SEO
    4 steps to measuring the ROI of your SEO campaigns 
    Calculating the success of your search engine optimisation (SEO) efforts is important in order to assess whether your time, money and efforts are being spent effectively. SEO is a common technique used to drive relevant visitors to your website with the intention of them converting into paying customers. To measure the return on investment or […]
    SEO
    CONTENT
    2 Years in SEO 
    I was sitting staring at my computer trying to decide what my next post should be about, when I got a notification from LinkedIn – “X Congratulated you on your work anniversary!” Work anniversary? Then I realised, I’ve been working at WHITE for two years now and, subsequently, have spent two years in the world […]
    SEO
    CONTENT
    The simplest guide to better blogger partnerships – Part 1 
    Blogs. It’s hard to browse the web without stumbling across one. You name the topic, there’s someone blogging on it. Food? Of course. Babies? Everywhere. Fashion? Don’t get me started.  What’s more, many of these blogs are extremely popular, very well done and, for a continually rising amount of the creators, a financially viable full-time […]
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