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SEO
Google's 'Over Optimisation' Algorithm Update – Coming Soon! 
Many speculated for weeks over the launch of Google’s next algorithm update targeting websites that Matt Cutts described as “over optimised”. The new algorithm update is meant to launch in the next few days and according to the Official Google Search Blog, this particular update will affect sites that employ the following “black-hat” tactics: Keyword […]
SEO
Glenn Jones on Microformats and SEO – BrightonSEO 
Continuing our coverage of April’s BrightonSEO, here’s a write-up of ‘Microformats and SEO’: a talk given by Glenn Jones, a founder and director of Madgex. His slides are available here. Search engines are interested in getting structured data from websites for better user experience in searching. Google uses them for rich snippets in the search […]
SEO
Web Evolution and The Future Of SEO – Brighton SEO 
Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the […]
SEO
How to Pitch SEO: Sales Tips for Appeasing Marketing Directors #BrightsonSEO 
Today I’ve presented a few tips and tricks to gain the favour of marketing directors at #BrightonSEO.  Whether you are in-house or agency side, selling the value of SEO lacks the glamour of TV advertising, the accountability of PPC, and the buzz-factor of social media.  Here are a few tips and tricks to better promote […]
SEO
Google & Bing Panel Discussion – BrightonSEO 2012 
The panelists consisted of representatives from Google (Pierre Far), Bing (Dave Coplin), Expedia (Martin McDonald) and well known Freelancer Rishi Lakhani - Question 1 – Is SEO doomed, damned and/or in it’s infancy? Google (Pierre) – SEO has never been dying. It’s evolving, and we’ve seen it change over time. Martin McDonald – it’s in […]
SEO
20 SEO Tools You Might Not Have Heard Of, But Should Be Using 
I should be presenting at BrightonSEO today on a 20/20 slot (20 slides, 20 seconds each) talking about 20 SEO tools. Unfortunately I can’t be there. Sadly my dad, Jim Gibbons, passed away on Wednesday morning having battled cancer so bravely for the last year, but unfortunately his health deteriorated very quickly earlier this week. Obviously […]
SEO
BlueGlass LA Interview with Chris Winfield 
In the last in our series of conference interviews (for now at least), I’m talking to Chris Winfield ahead of the BlueGlass LA conference later this month. Personally I find it incredibly useful attending US conferences in order to keep up with how the industry is developing in the States – this has included SMX Advanced […]
SEO
The Ultimate Resource Guide for Link Builders from Distilled LinkLove 2012 
Friday saw the Distilled LinkLove conference in London, with an impressive line-up that included Rand Fishkin, Mike King and Wil Reynolds sharing their link building secrets. Whether you’re agency or client-side, here is a useful little guide to link building tools and resources which Distilled gave out to help you improve on your link building […]
SEO
ionSearch interview with Fergus Clawson 
Ahead of next month’s ionSearch, we spoke to organiser Fergus Clawson about his vision for the event, what we can look forward to and much more besides… 1. It’s the inaugural ionSearch event; obviously there are a range of search and digital events across the UK, so how do you see ionSearch differentiating itself? That’s […]
SEO
ANALYTICS & CRO
EU Cookie Directive: What, Why, Who, When and How? 
Like it or not, the deadline for complying with the EU cookie directive is drawing very close. No matter how nonsensical this law seems, the sad reality is that it’s the law – and website owners have no choice but to comply. With the deadline for compliance now less than two months away, the aim […]
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