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  • SMX Advanced Tips &Takeaways | SMX London 2012

    Schema & Authorship: 1 Year Layer

    • Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting!
    • Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is
    • Think of rich snippets as rich summaries, it must visible on the landing page.
    • Rich snippets are supposed to be short descriptions of the content on to the page, not a spam tactic
    • Google plus pages for publishers with rel=publishers to the publishers google plus page – ideal for Brands!
    • Authorship – use accurately for authors NOT publishers
    • Recommended tools: AWR and quixapp
    • Recommended tool: seo tools for excel – quickly pull data without being a developer
    • 21% CTR without rich snippet versus 26% CTR with rich snippet in one test
    • SERP Turkey is a b testing tool with SERPs
    • Copy the schema and chuck it into the rich snippet tool by google
    • Schema and micro formats enrich our SERPs (or pollute?)

    Hardcore Local SEO Tactics

    • RIP geo sitemap support
    • Be alert to google map maker when it launches in UK (soon… We hope)
    • Mobilize local hero passionate supporters of your industry/product to translate ur brand/product into real world says @aleyda
    • Schema must be utilized for local content, use scheme creator or schema dentist
    • Flow of fresh and relevant localized content must push into real world with local badges for brick and mortar says @aleyda

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