SMX Advanced Tips &Takeaways | SMX London 2012 | White.net

SMX Advanced Tips &Takeaways | SMX London 2012

SMX Advanced Tips &Takeaways | SMX London 2012

1
SHARES

By Daniel Bianchini / May 14, 2012

Schema & Authorship: 1 Year Layer

  • Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting!
  • Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is
  • Think of rich snippets as rich summaries, it must visible on the landing page.
  • Rich snippets are supposed to be short descriptions of the content on to the page, not a spam tactic
  • Google plus pages for publishers with rel=publishers to the publishers google plus page – ideal for Brands!
  • Authorship – use accurately for authors NOT publishers
  • Recommended tools: AWR and quixapp
  • Recommended tool: seo tools for excel – quickly pull data without being a developer
  • 21% CTR without rich snippet versus 26% CTR with rich snippet in one test
  • SERP Turkey is a b testing tool with SERPs
  • Copy the schema and chuck it into the rich snippet tool by google
  • Schema and micro formats enrich our SERPs (or pollute?)

Hardcore Local SEO Tactics

  • RIP geo sitemap support
  • Be alert to google map maker when it launches in UK (soon… We hope)
  • Mobilize local hero passionate supporters of your industry/product to translate ur brand/product into real world says @aleyda
  • Schema must be utilized for local content, use scheme creator or schema dentist
  • Flow of fresh and relevant localized content must push into real world with local badges for brick and mortar says @aleyda

Daniel Bianchini

DIRECTOR OF SERVICES

Daniel Bianchini is the Director of Services at White.net. Having been in digital marketing since leaving University, Daniel has worked both agency side and in-house, working with many leading UK brands.

More posts from this author

blog comments powered by Disqus
01865 703000
info@white.net