• About Us
  • Services
  • Case Studies
  • Blog
  • Contact Us
  • The Inevitable Demise of the Black Hatter

    Users’ expectations of search engines have developed considerably during the short period they have existed, a Google blog post notes.

    Amit Singhal, a fellow at the search giant, explains that users have moved on from “give me what I said” to a “give me what I want” stance.

    In response to this, Google has invested massively in the way it crawls and presents websites, he continues, adding that the organisation works hard to serve its users with websites which are rich in relevant information.

    Now, to a certain extent, this is obvious. MacDonald’s has to serve edible burgers (well, some may disagree!), Reuters has to produce up-to-date news and Tesco’s fruit and veg have to be fresh – there is simply too much consumer choice for them to fall behind the competition.

    However, the search engine world is equally competitive but very different to fast food chains, news agencies and supermarkets, because an entire industry – that of search engine optimisation – has sprung up around the portals.

    Our tactics are all geared towards increasing our clients’ rankings. We are paid to care about our customers’ requirements (increasing visibility) rather than the needs of those using search engines. Even we white hatters are solely concerned with where our clients’ websites rank.

    I cannot deny that this industry could have been bad news for consumers, if Google and the other portals had not moved quickly to work against the unfair manipulation of its algorithm.

    It is happy to promote white-hat (or ethical) SEO tactics because these do not detract from a user’s online experience. In fact, in some cases, SEO enriches it by making a site easily navigable, filled with useful content and so on.

    However, the future is bleak for black hatters. Search engines will come down heavily and consistently against attempts to manipulate the results unethically because offering useless websites damages their brand. They cannot afford to do otherwise.

    ABOUT THE AUTHOR

    5 Responses to “The Inevitable Demise of the Black Hatter”

    1. seo says:

      thx so much.

      what’s different about white hat and gray hat?

    2. Evolve or get wiped out – it’s always been the same game and I don’t see how this will change for blackhats OR whitehats.

      The seo game has gotten harder over the last years for all sides and I don’t see it as an inevitable demise for any seo hat, but IMO if someone is to go whitehats will go first :).

      Just my $0.02

    3. kabin says:

      cannot deny that this industry could have been bad news for consumers, if Google and the other portals had not moved quickly to work against the unfair manipulation of its algorithm.

    4. Shark SEO says:

      You’re saying that black hat will ultimately fail because Google doesn’t like it and because black hat sites tend to have poor quality content, but that’s entirely subjective. Saying that blackhat costs Google money, so Google will remove all blackhat sites is a ridiculous statement. I don’t think Google will ever be able to remove ALL of the blackhat sites from their index because it’s such an incredibly complex and difficult task.

    5. Uzman Seo says:

      i think Visitors expectation is too much. This situation cultivate search engine technology.

    Leave a Reply