• About Us
  • Services
  • Case Studies
  • Blog
  • Contact Us
  • Top 10 Resources to Pass the Google AdWords Exam in a Week

    Hi, I’m Richard Fergie, the newest guy at SEOptimise. I’ve been with the company a week now and I’ve just taken (and passed) the Google AdWords exam. I’ve been asked to do a blog post about it so (in the best SEO blog tradition) I decided on doing a top 10 list of things I’ve found useful. Here goes…

    1. The Official Resource
    The AdWords Learning Centre. If you are a visual or aural learner head straight for the multimedia lessons. If you’re in a hurry, need a quick reference or learn best by reading there are also text lessons. The AdWords learning centre is Google’s own training tool for AdWords so I’d say it is the best resource for presenting information on all of Google’s ad policies in a clear and concise way.
    The Learning Centre breaks its course down into short sections (the longest unit is supposed to take 15 minutes) so it is easy to just do a bit at a time and there are also handy quizzes on each subsection.

    2. More from the Horse’s Mouth
    It’s also worth having a browse through the
    official AdWords blog to see what’s new in the world of PPC. As Google’s official mouthpiece this blog gives an insight into what Google thinks is important about AdWords. Pretty useful when you remember who sets the exam…

    3. O’Reilly Books: Is There Anything They Don’t teach?
    Google Advertising Tools published by O’Reilly. Most of this book is aimed at AdSense users; people trying to make money by allowing Google to place PPC ads on their websites. However, the final two sections are entitled “Working with AdWords” and “Using the AdWords APIs.” The APIs section is a lot more detailed than the AdWords Learning Centre and I have to say that most of it went over my head but the “Working with AdWords” section is very good for running you through all the basics of using AdWords.

    4. Learning by Doing
    I’ve been quite lucky in that I’ve been able to play around with
    SEOptimise’s own PPC campaign. Messing around like this is a great way of learning so if you do get the chance to even just look at someone else’s already running account I’d jump on it. Expect to see the SEOptimise campaign go from strength to strength now after Kevin actually reviews the ads and keywords for the first time in ages in order to check on my ‘improvements!’

    5. Learn. Rank. Dominate. I’ve Got the First Part.
    seobook.com turns up sooner or later whenever you are looking for SEO and PPC resources. They have a whole PPC training section of which I think the Pay Per Click 101 video is the most useful.

    6. PPC Podcasts
    More resources for those of you who are fed up with reading; check out webmasterradio.fm’s
    PPC-Rockstars which has short podcasts on a variety of PPC issues.

    7. A Heroic Resource
    The PPC Hero(s) promise “Heroic Feats of Pay Per Click Management.” Check out their best posts for some great tips and things to watch out for. They also have a very detailed quality score handbook.

    8. More on Quality Scores
    And speaking of quality score, there is a simple
    AdWords Quality Scores Factors Chart at the bgtheory.com blog. I had a few of questions on my AdWords exam about what sort of things influence quality scores and what sort of things are influenced by quality scores. This chart clarifies this in a very easy to read way.

    9. Even More on Quality Scores
    Another good quality score resource is from
    Redfly Marketing who do a mini case study with 10 Ways to Increase Your AdWords Quality Score. 3 out of 10 posts about quality score might seem excessive, but I think it’s fair to say that any aspect of AdWords that does not affect the quality score is affected by the quality score so getting your head around all the interlinked factors is good exam preparation.

    10. And Finally…
    I’ve got to mention
    ppcblog.co.uk, mainly because straight after my test I visited their trademark policy change post. I think the exam was slightly out of date in that it did not group the UK and Ireland in with the US and Canada with regard to trademark policy and after reading their blog post I know that I was right in thinking that the rules about bidding on restricted trademarks are the same in all four countries. Unfortunately I don’t know if I got the question right (by assuming the test just wasn’t up to date) or if I was barking up the wrong tree or even being led astray by a tricky examiner.

    That’s all for now folks. Let me know what you think or if you have any other good resources for me to learn from.


    34 Responses to “Top 10 Resources to Pass the Google AdWords Exam in a Week”

    1. bentley007 says:

      Congrats on passing the exam, Richard :)
      I found this post from Stuntdubl very helpful, too ~ http://www.stuntdubl.com/2007/05/14/adwords-certification/ Cheers!

    2. PPCblogger says:


      Thanks for the mention and congrats with the exam.

      Have fun working with Kevin and the guys ;)

    3. Joe Williams says:

      I think as a bear minimum, you could probably get away with points one and four. If you are bright, you could probably pass it from just the first point, but where’s the fun in that!

    4. Utah SEO says:

      Bookmarked! I love resources like this, I am going to do this when I finish the ACE.

    5. Richard Fergie says:

      I think Joe makes a good point.
      The AdWords learning centre certainly should have everything you need to pass the exam. However, I think I’d go mad if that was the only resource I used. Even the multimedia lessons get dull after a while so I find a change is good.
      Cheers for the link Bentley007; theres some very good advice there. I wish I’d seen all of it before the test.

    6. Niyaz says:

      Congrats, Richard.

      Your blog seems to be interesting and informative.


    7. Kellen says:

      Are you planning on taking the Msn and yahoo certifications as well? do you have any good resources for those?

      Kellen Chase

    8. Good site with a couple lists of top 10 things for SEO minded people.

    9. Richard Fergie says:

      Hi Kellen,
      I haven’t done anything with MSN or Yahoo PPC yet. Depending on how things go, I might be looking at some Yahoo stuff towards the end of the week. If I find anything interesting I might try and make a blog post out of it.

    10. Hey Richard, Congratz on clearing the exam and sharing your experience with us.

    11. I Passed my Google Adwords exam! | One Man Went To Mow says:

      [...] questions, but overall very pleased to have passed. If anyone is planning to take the exam i would reccomend this blog post, and the quizes on the Adwords learning [...]

    12. Internet Marketing Watch 10 September 2008 : Affiliate Dragon says:

      [...] Richard Fergie offers 10 resources to pass the Google Adwords exam in a week. [SEOptimise] [...]

    13. [...] Usability and SEO Articles 4,225 7 30 Ways to Get Links Naturally & Stop Link Building 3,958 8 Top 10 Resources to Pass the Google AdWords Exam in a Week 3,809 9 78 Essential Search Engine Marketing & SEO Resources! 3,784 10 30+ Very Useful Twitter [...]

    14. I’d be happy to offer our tips as well on our blog.

    15. krishna says:

      Ahh. A great compilation of list. I was just looking for some good resources on PPC. This article solved my problem. You are worth a Tweet bloke :)

    16. krishna says:

      in b/w i forgot to ask. How much did u score after this hard work :)

    17. Korede says:

      Congratulations! Was Google Analytics on the exam?

    18. Nice list, worth putting together. You’ve inspired me to challenge one of my new-starters to pass within a week also.. he’ll love that! best wishes.

    19. Nice blog. Thanks for sharing the adwords questions.
      SEO Junkies

    20. Dick says:

      The information is too good and it will be helpful to pass the ad word exams.Thanks for a nice blog.
      Seo Tools

    21. [...] exams which can be taken in February. Raising the accreditation bar can only be a good thing; any exam which can be passed in a week isn’t much of a barrier to entry. Short term this will not make much difference but longer [...]

    22. [...] exams which can be taken in February. Raising the accreditation bar can only be a good thing; any exam which can be passed in a week isn’t much of a barrier to entry. Short term this will not make much difference but longer term [...]

    23. Nazir says:

      the quiz for google adwords, as they have taken it down. thanks alot for this blog

    24. Tola says:

      Well Done on passing it in a week! Wow! I’ve been dragging my feet about taking the exams for like 4months now, so I think enough is enough! I need to do it. So I’m gonna take the rest of the month to study it and pass (Don’t think I want to try what you did!). Thanks for the links, I’ll definitely have a look at them…

    25. Dylan says:

      With the recent changes to the Google AdWords exam made in November, 2009, the exam became much more difficult. I passed the AdWords exam in January, 2010, and I just made a very useful blog post about it. Check it out and tell me what you think! http://www.trimarksolutions.com/inside/tips-tools/google-adwords-exam-tips-from-an-adwords-qualified-individual/

    26. Hi Richard

      I’m from http://www.ipassexam.com shame you didn’t find our Google AdWords Certification Programs revision resources when you were revising for the Adwords exam, I’d love to get your feedback on our website.

      If you ever decide to take the advanced exams (Search Advertising, etc) drop me a line and ill give you reviewer access (no strings attached ;-)

      Best Regards

      Courtenay Probert

    27. http://tinyurl.com/5h46dk
      Top 10 Resources to Pass the Google AdWords Exam in a Week | SEOptimise

    28. Mahesh says:

      I am planning to write Google Ad words Certification. What is the process to follow and is their to get recent model questioners.

    29. alex says:

      Hello everyone,

      I ve passed the fundamental test but i have to admit that were questions not explained in the study center. For example, in some results it appears the city or the name of a region; this is because the user enter it in the query or the advertiser add it as keyword?

      What you suugest i should try now? Anakytics maybe?

    30. Atif Zain says:

      Although its an old post now. But by following same way you can learn fast and in better way.

    31. Vince Toh says:

      try google-exam.com
      they offer free trial exam on google fundamentals

    32. Congrats on cracking the exam Richard. Aspirants of the Google Advertising Fundamentals Exam can check out Sample questions on Adwords Fundamental Exam here.

    33. Ngo Ngan says:

      If you guys wanna pass this exams without spending alot of time for learning and risk of failing test. Drop me a pm to my gmail: nhinquattran
      I can help you about the analytics test also.

    34. SEO i SEM says:

      Thank you for a Selection of the article. Although I have the exam .. but others come in handy …

    Leave a Reply