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  • Twitter Friday: How to Measure Twitter Authority?

    This week the focus of much Twitter buzz was the question how to measure Twitter authority. There is a growing sentiment and consensus that it can’t be the sheer number of followers as it’s easily manipulated and even if the followers are real you can’t effectively follow them back without drowning in information overflow.

    So a huge following on Twitter makes it a one way broadcasting channel similar to old media a instead of the much touted one to one social networking conversation.

    Numerous experiments are on the way to measure Twitter authority. Some are quite simple while others are already scientific. They analyze, organize and categorize quite impressive amounts of raw data.

    Two simple attempts at measuring Twitter authority are by “#followfridayendorsements and by retweets or retweetability. Both attempts are not wrong but like the sheer number of followers quite limited to one metric. Some people might not get retweeted much but still be Twitter giants.
    Two very complex and advanced attempts at finding out who really matters on Twitter are those by Twitalyzer and TwitterFriends.

    Twitalyzer introduces a whole set of Twitter activity metrics. They get measured and also evaluated. The metrics are:

    • Influence
    • Signal
    • Generosity
    • Velocity
    • Clout

    I especially like the signal to noise ratio as it shows who’s just chatting and who offers real value on Twitter by links, retweets, hashtags, mentions of other people. My ratio is above 80%. My other metrics are mostly bad though.

    TwitterFriends is really a whole suite of different tools to analyze, organize and visualize your Twitter network and actvity. I’ve seen quite a lot Twitter analytics and stats tools but this one seems the by far the most advanced to me as of now. For instance my link quotient is at 31.6% while the Twitter average is just 20%. So I guess that almost one third of my tweets contain a link while the average Twitter user adds a link to every fifth tweet.

    How good/bad are your stats? Add them in the comment section! I might start following you if they’re good enough ;-)

    Did you like this post? It’s part of a weekly column called Twitter Friday. Make sure to come back in a week and check out the last one.

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    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    19 Responses to “Twitter Friday: How to Measure Twitter Authority?”

    1. @briansolis couldn’t find one, but this post on Twitter authority is quite interesting http://tinyurl.com/dg6jvd

    2. RT @mattukHow to measure Twitter authority? – http://tinyurl.com/dg6jvd

    3. Twitter Friday: How to Measure Twitter Authority? | SEOptimise: This week the focus of much Twitter buzz was the.. http://tinyurl.com/dg6jvd

    4. How exactly do you measure Twitter Authority? Can you even do it properly? http://tinyurl.com/dg6jvd

    5. latest @seoptimise twitter friday post from @onreact_com How to Measure Twitter Authority? http://tinyurl.com/dg6jvd

    6. Roomy Naqvy says:

      This is really a very fascinating post. I am going to bookmark the website and I’ll keep on coming back.

    7. Rick Burnes says:

      I completely agree followers alone is a relatively ineffective measure. Tools that incorporate more than one factor are more useful. Another is the one my company produced, Twitter Grader: http://twitter.grader.com/

    8. Deidre says:

      Great post! Nice to see some new criteria being used for Twitter Authority. Like you, my signal to noise ratio is high (93.8), but my other metrics are rather low.

      Thanks!
      @deidrehughey

    9. Bookmarks for March 7th through March 8th | Seth Goldstein Online says:

      [...] Twitter Friday: How to Measure Twitter Authority? | SEOptimise – This week the focus of much Twitter buzz was the question how to measure Twitter authority. There is a growing sentiment and consensus that it can’t be the sheer number of followers as it’s easily manipulated and even if the followers are real you can’t effectively follow them back without drowning in information overflow. [...]

    10. James Gurd says:

      Interesting post, thanks. I think we’re moving to twitter obsession where people spend more time looking at the tools and less time with a focus on the quality and relevance of communication. The twitter friends visualisation tab just seems pointless to me?! I really don’t care how I compare against the average, what relevance is that? There are thousands of tweeters who tweet about the coffee they just drank or the colour of the sky. Their usage of twitter is far removed from mine, so comparison is pointless. What is interesting is the impact of my updates on my network of followers and how many people use my links (twitclicks.com is a good starting point). I still like Zappos approach which is to not measure but simply use twitter as a great communication tool.
      Keep the articles coming though, it is good to read other people’s evaluation of social media tools.
      thanks
      james

    11. Paulr says:

      Just to reiterate what James mentioned- its easy to start looking for Twitter metrics in the same way that we look at website metrics. But if you take the definition of what you mention above, its pretty easy to gain “authority”. Nor do I actively think about my ratio of tweets to links.

      Should Twitter not be about engagement / communicating your brand values?. I’m pretty sure you dont get that from being Mr Retweet – unless the links are material you’ve written yourself. For me personally, I’d love to see the Twitter landscape if everyone had the same amount of traffic – and see how would people use their Twitter stream to add value.

    12. Oliver says:

      Great Arcitle!

      I wonder what the results will be? Ill stay tuned to find out!

      http://www.Twitter.com/OliverMGraf

    13. [...] Several bloggers followed up on the thread and suggested initial ideas notably by twittermaven and seoptimise.  [...]

    14. It´s hard to really measure the authority of a Twitter account since there is no way of knowing how valuable it´s followers are or how much value can be put on the tweets.

    15. JC says:

      This is awesome.

      If I would like to monitor retweets making mention of a particular brand, celebrity, politician, is there any free tool that I can use? For instance, I would like to monitor keywords such as President Obama, is there any tool that i can use where I just type in these keywords and search for retweets?

      Thank you.

    16. Jesse says:

      I echo yours comments! I seem to be giving more then I am getting back, aka my followers are not really conversationalists.

      Results for @JesseOsmun:

      I have a Loyalty rating of 24% and 4 fans apparently, which is slightly disappointing for having over 174 followers so far. I link alot and RT often, so my quotient for linking is 43.3%, which is much higher then average. i still only get retweeted 1.8% of the time, meaning many of my followers are moochers.

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