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  • What Kind of SEO Services Do you Really Need?

    Service Dogs by Beverly & Pack

    While most people, even the Web savvy ones, still don’t even get basic SEO, search engine optimisation has evolved dramatically over the recent years. SEO is more about visibility in manifold places than anything else by now.

    Ranking on top of regular Google results is just one of a plethora of options to get people to see your website and buy your products or services.

    Every business is different to some extent and there is no one size fits all strategy these days. You need to apply different SEO techniques to an ecommerce site than to a local business web presence. You have to use different methods for a global player than you do for a regional supplier.

    What kind of SEO services do you really need? There are certain business types that are common. I’d like to describe a few of them and to suggest what kind of SEO services they usually need. This way you may get an idea.

    local business
    This is simple to explain. A local business is a business with a real street address where people actually go to personally to buy something. A car dealer is a local business in this sense but also a barber shop. A local business needs local SEO. What is local SEO? Local SEO can mean a lot of things. It starts with optimisation for a query like oxford car dealer, a good listing on Google Local/Maps, yellow pages online and a myriad of other measures we can’t fit in this blog post.

    e-commerce site
    An e-commerce site is in most cases an online shop in other words, but also a shopping search engine is ecommerce. In case you sell any kind of product via the Internet you probably have an e-commerce site. An e-commerce site needs good old link building to rank in regular search reusults. It also needs its products to get submitted to relevant shopping search engines (unless it’s such an engine itself). Also you need so called conversion rate optimization for e-commerce to make sure the visitors you already get and the additional ones who appear via SEO find what they look for and hit the “buy now” button.

    start up
    A start up is often a company that has build something new. It may be a software or an online service. The most important web services of today have been start ups in the past. Google, Facebook, Twitter to name just a few. A start up may offer a product or service people don’t even know that it exists. So they can’t possibly search for it, can they? Many will search for it circumscribing the kind of product they seek. Most of the others would probably seek it when they’d knew. So maybe you need something else. Viral marketing for instance, or video SEO for your presentation.

    virtual goods
    Some businesses sell virtual goods these days. What are virtual goods? Music downloads are completely virtual. Also images are in most cases purely virtual. Software and apps (mobile software). So you already see you might need some visibility in a plethora of music search engines. Also image SEO to apear in Google. Mobile SEO is obviously the way to go for apps. Conventional software for computers on the other hand requires some heave link building like in the old days. There’s lots of competition here.

    UK business
    A business based in the UK doesn’t have to be a UK business. This term signifies for me that you offer your products or services for the UK market. You might deliver the goods nation wide or you only travel to your clients inside the country. You need a healthy mix of classic SEO (keyword research, onsite optimization and link building), some targeted social media marketing and obviously also local SEO for your branches.

    European business
    A Europen business is similar to a UK one: It offers its products or services EU wide or at leat in several Eurpena countries. Multinlingual SEO is highly recommended. You need a SEO stratety for each language and country! It’s not enough to have a website in German for instance: You need different approaches for the four major German speaking countries: Germany, Austria, Switzerland and surprise, Italy where a large German minority resides. Keyword research and domains for each country are the minimum.

    global player
    A global player is not necessarily a multinational corporation. In case you ship to the US, Europe and Japan you already a global player. While multingual SEO might be a good choice not everybody can afford to optimize for a 12 of more national markets. Your best bet is more likely language independent content: Images and other media that don’t depend heavily on language.

    Of course few businesses match just one of those types. Depending on your own mix you have to adapt. Thus your SEO methodology will vary. Even more confused by now? Overwhelmed by too many buzzwords?

    I don’t blame anybody who doesn’t get SEO today.

    After all it’s a full time job to understand and master SEO. That’s why we’re here. Otherwise SEO would be dead by now. The industry is still growing rapidly though.

    Do you want to know what kind of SEO services you really need? Let us tell you.

    Contact us and get a quick assessment for free. We might even tell you that you don’t need SEO services at all. In case you really need SEO services you can get a quote as well.

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    ABOUT THE AUTHOR
    I help people with blogs, social media & search. I help you succeed on the Web. I've been online publishing for 15 years. I started back in 1997.

    17 Responses to “What Kind of SEO Services Do you Really Need?”

    1. I do believe in this: SEO is more about visibility in manifold places. The concentration is not just on Google search engine but also in other places like facebook and twitter, to mention a few. it seems that everyone has realized that traffic really is everywhere.

    2. David Bain says:

      Really good overview. I know that it’s just a summary, and you obviously can’t fit everything in, but I was surprised that you didn’t mention online newswires / press releases as an important strategy for startups. Would you agree that this may be effective / important in this instance?

    3. Cruise blog says:

      you are right we do not now what kind of seo service we need but your post make it clear. thanks

    4. surfvoucher says:

      Where would you include a travel agency targeted to the US and European market? Shouldn’t great content and quality incoming links do the trick for every industry as long as the targeted keywords is already searched for?

    5. Tad Chef says:

      Andrew: Also Google is not just Google, it’s many Googles!

      David: Good point. Yes, press releases are an important basic technique, also utilized for SEO reasons. On the other hand start ups can reach their target market of early adopters better by blogs. They should target influencers, connectors and niche bloggers. Just publishing a press release doesn’t help much.

    6. Geoff Ellis says:

      Great piece on SEO…more stuff like this please. I shall revisit the site..all online marketers need this sort of thing!Thanks

    7. George says:

      Great topic and blog too..

    8. David says:

      A great post, and i think if some of the money raised by startups was allocated towards effective seo more of these startups would be successful quicker as they dont have to wait around for Mashable/TechCrunch or Cnet to blog about them. If you are building a start for the next mobile payment gateway, why not get ranked organically for that from the start?

    9. Tad Chef says:

      surfvoucher: It’s of course a mix of at least two of them. Great content and quality links are of course valuable assets but many travel keywords might turn out too competetive nonetheless.
      Personally I’m not currently working in the travel sector but SEOptimise has extensive experience here. Check out this case study:
      http://white.net/noise/casestudies/audley-travel-case-study.pdf
      and feel free to contact the team.

      David: Good point, but it doesn’t always work. There needs to be a demand already and some search volume to allow basic SEO to work. Some start ups offer stuff people don’t yet search for. You have to get more creative then.

    10. David says:

      @Tad it is a concern each time i see a new brand or service being talked about in one of the many marketing blogs and they are driving that search volume around their brand but don’t currently rank for their brand or don’t even have a website yet…

      if you are doing PR hype you should check people can find you, and if your PR is global check that you are visible in more than one country :)

    11. Agree with you, Tad! Some people still dont get SEO. I think they would get it if we call it ‘findability’ instead. [The propensity for your site to get found quickly in search engines]. Howz that!

    12. Arthur Charles Van Wyk says:

      This post is very enlightening, and it has just taught me the meaning of using your company blog to pitch your services. Thank you.

    13. Alan Green says:

      In order to check upon your SEO and other facts use http://www.websitegrader.com

    14. San says:

      SEO is very important to have your websites on top of search engine pages. But my site Wayanad.co.in which is Joomla based fails on SEO till now. Normally joomla sites are very bottom listed sites in Google or other search engines. Looking to be an SEO affiliate.

    15. SEO is a gradual process that is never complete, it takes perseverance and time.

    16. Ryan says:

      I think there’s not “perfect” seo strategy, and like that you pointed out how each client is different based on their needs, which are often reflected in terms of geography and what they’re actually trying to accomplish.

    17. Ayush says:

      Hi,

      Yeah ! In fact, we should be pretty clear in our mind what we wish to have from any SEO project. Great insight, Tad !

      Regards

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