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  • WTF is Going On With Ad Group Bid Simulator?

    On July 19th I noticed that I could us the AdWords Bid Simulator tool at the ad group level rather than at the keyword level as is normal. I thought this was a very useful feature so I tweeted:

    [blackbirdpie url="http://twitter.com/richardfergie/status/18920393011"]

    Later that week I thought I should email our Google rep to say how great this new tool was. However, when I went to look at the account I couldn’t see this option. I emailed her with

    Early last week I thought I saw the Bid Simulator tool available at the Ad Group level. I was going to say thank you for adding this very useful feature but now I can’t see it anymore. Was I included in a beta for this or was I going mad? Either way, this feature would be very useful.

    She replied with:

    With regards to the bid simulator tool it is currently only available at the keyword level.There currently isn't a Beta for bid simulator at the ad group level but I will pass this feedback onto our Product team that this is something that you would find useful.

    I actually questioned my sanity until I saw this yesterday:

    I screenshotted to prove my sanity at a later date and emailed our rep the details. She replied

    This is really strange because when I look in the account from my side and follow the same steps that you have in your screenshot I am not able to see the option.

    When I check the account today there is no evidence of ad group bid simulator:

    WTF is going on?


    3 Responses to “WTF is Going On With Ad Group Bid Simulator?”

    1. David Desbons-Lauvaux says:

      @ Richard: Sure it is weird, I see nothing on my side. Hope they will put it back in place! Would be an amazing tool !

      Best David

    2. Mr. Skill says:

      It could probably part of the beta version

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