Lee Odden yesterday posted a Yahoo Panama interview with John Slade of Yahoo. In the interview John talks about the recent rollout of account upgrades to Yahoo Panama in the US, answering questions about the new features of Yahoo Search Marketing and listing the competitive advantages over Google AdWords, as quoted below.
“What are the fundamental differences between the new Yahoo! Search Advertising platform and Google AdWords? What are the competitive advantages?
The new platform allows advertisers to: