Making websites better through branded content | White.net

BRANDED CONTENT

If you've got a website, you're a digital publisher. It's a tremendously exciting prospect, but one that acts as a catalyst for panic in many companies, rather than the inspiration it should be. Here at White.net, we have the expert and content-obsessed marketers you need to turn the stories and expertise within your business into content that puts you in front of your target audience.
Compelling and engaging branded content marketing has proven itself to not only be one of the most effective methods of reaching out to potential customers, but also the result search engines want to give their users.
But, in an increasingly saturated market with an arms-race mentality of churning out 'good enough' content, it is only those who demonstrate the effort and flair to produce the outstanding that will stand out.
And that's where White.net comes in. We've helped dozens of clients find their digital voice, and express it through a variety of different content channels. We combine bold ideas with data-driven principles to innovate content that you'll be proud of, and that delivers results. We believe content is the future, and present, of digital marketing - come join us.

CORE ASPECTS OF BRANDED CONTENT

CONTENT WRITING
Whatever your online goals, content can help you get there, and our team of writers and creative marketers have helped many sites unlock their potential. Content is how you can communicate with your visitors - if your content isn't up to the task of telling your story or sharing your expertise, we can help turn your collective business knowledge into HTML that matches your user's needs with your site's objectives.
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CONTENT MARKETING
Content that gets discovered and shared, builds an audience and helps create a brand - that's the aim of content marketing. The finest brand publishing simply gives the reader more - more value, more knowledge, more entertainment - whatever the goal of the branded content, it needs to do more of it than the rest in order to stand out, and our creative team will work with you to create relevant, targeted content that speaks to your target market.
DIGITAL ASSET BUILDING
Once you embrace the mindset of being a digital publisher, we'll help you use content to grow your brand, making the most of assets your business already has, or are in a position of authority to speak on. Reach new engaged audiences, creating a library of assets that blows the competition away and circumnavigate traditional media and beat other digital marketing to reach your target market. Larger than just content marketing, your digital assets become evergreen calling cards that earn back their investment year after year.
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CONTENT DISTRIBUTION
Our creative teams don't stop once your content is created; great content can only be deemed a success if audiences engage with it, and for that to happen it needs to be put in front of digital influencers who have the ear of your target market. By learning your market, understanding your audience and where they hang out digitally, we help give great content the push it deserves.
CONTENT STRATEGY
The craft of content strategy, planning for the conception, researching, creation, publication and governance of content for any site, let alone a large one, can be an overwhelming task. That's why many sites degenerate into a mass of sub-domains, folders, micro-sites and lost content. We can help put you back in control by implementing elements of a strategy you can introduce into your everyday workload.
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CONTENT AUDITS/INVENTORY
We examine your entire content inventory to help build a picture of your site's assets, gaps and possibilities. Producing a thorough set of reports, you'll be in a position to move forward with any site.

CASE STUDY

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