It’s that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of interesting presenters and topics, it certainly looks set to be another great event.
SEOptimise will be providing the very best points from each presentation session by session and updating this blog post. If you are unable to make BrightonSEO this year, then follow @SEOptimise on Twitter and get all the latest updates right here.
Below is a list of presentations and speakers coming up.
Jonny Stewart – Google’s Panda: A Case Study
John Stewart discussed the Panda update and how it has hit Review Centre, along with some of the things they did to try and revive their rankings.
What Review Centre did
So far Review Centre have not completely recovered, but the fight goes on. The presentation is available to view on YouTube below.
John McElborough – Building a Private Blog Network
John spoke about how building a small blog network is a good way of creating quality links, although the network should be small and private.
Problems with public blogs:
Benefits of building a Private a Network of Blogs
Top level Blog Network Setup Checklist
John went on to talk about how he outsourced content creation to places such as odesk and Textbroker, along with automating link building to these sites to build up authority in the short term.
James Carson – Dr Social Love: Or how I learned to Stop Worrying about Google Algorithms and Love the People
James Carson Spoke about SEOs looking further at social and people signals rather than waking up in sweats regarding an H2 tag that should really be an H1 tag.
James started off by saying that it is wrong to look at social signals for ranking factors; we ought to look at them as people signals.
Everybody needs to care about Facebook pages and social sharing for brand purposes. Why?
Your fans + your fans’ fans = sharing success.
Erika Ungar – Choosing and Implementing Friendly URLs for Ecommerce
Erika from Boux Avenue spoke about how she had overcome platform issues to implement friendly URLs.
Coming up with a URL structure for ecommerce:
Before you start changing your URL structure you need to look at and think about the follow four points.
Malcolm Coles – How to win at SEO with Duplicate Content: Featuring Pippa Middleton’s Arse
Malcolm spoke about how in the short term you can use duplicate content to help improve traffic, but in the long term the content will be filtered out.
In the medium term, Google filters out duplicate content; in the short term you can increase traffic by displaying duplicate content. You can also get lots of traffic via Twitter search and generate plenty of natural links.
NOTE: Google doesn’t give a penalty for duplicate content – it’s a filter.
How to increase traffic using duplicate content for short term gain:
Other ways to get content into Google:
Malcolm ended by saying that these techniques require a lot of effort but can help improve traffic in the short term, for the right website.
Neil Walker – Links – SEO Value vs Client Expectations vs Cost
Neil presented results from a number of surveys that he carried out asking both the SEO industry and clients about what people want from a link.
Dom Hodgson – My Hack Day Addiction
Dom’s presentation was all about Hack days and building applications in 24 hours. Dom explained what Hack Days were and how we should all have a hack day within our companies.
For those that are not aware what a hack day is, they are meetings of developers, designers and computer geeks that are challenged to create applications within 24hours.
Samuel Crocker – How to Pitch SEO
Graeme Benstead-Hume – Stormy Weather: The Accuracy of Search Volume Estimation and Forecasting
Graeme presented results of a study that he carried out around the accuracy of the keyword research tools SEOs use on a daily basis.
Some of the figures were quite alarming.
See Graeme’s BrightonSEO presentation below.
Dara Fitzgerald – Beyond the last click: Finding Hidden SEO value with Multi-Channel Funnels
Dara’s talk was all about multi-channel funnels in Google Analytics and how we it helps improve tracking beyond the last click.
Kane Bartlett – Driving SEO with PPC
Rosie Freshwater – Market Research: Informing SEO and Link Development
Rosie spoke about the how by doing some market research, can help improve the content that is created for link building purposes. By conducting some market research before starting a link building campaign, you will be able to create more targeted content.
Some of the areas you should be looking at include:
To conduct the market research you need to create focus groups that meet regularly focusing on understanding your clients target audience.
Once you have all the data from the focus group begin creating customer profiles with the information gathered. From here you will be able to create a large amount of targeted content that your clients audience will be associated with.
Rae Lovejoy – Delight in the Digital World: Why Settle for Customer Satisfaction
Rae talked about client retention and relationships, discussing the many difficulties in strategies, services and results.
BrightonSEO was another great day with lots of great speakers providing actionable information. To end the day Kelvin played a video from a special guest. VIDEO COMING SOON.