The Strand Palace Hotel approached us to help them increase room bookings whilst maintaining an agreed low cost-per-booking target to ensure that their overall ROI remained positive.
A successful PPC strategy must consider every touch-point within the sales funnel, from research (location, pricing), to consideration (customer reviews) and finally conversion (room bookings). With their beautiful art deco architecture and modern amenities, the hotel won the Certificate of Excellence 2014 award from Tripadvisor, meaning our campaign had to reflect this experience, and the hotel’s brand values, in our communication.
The Strand faces fierce competition, with over 1,000 hotels in central London. Our challenge in this competitive marketplace was to not only show Strand's USPs, but also deliver strong ROI in a niche where bid prices continually rise.