With the specialist travel industry becoming more competitive, Audley Travel wanted to ensure that it had a prominent position online and increase the number of visitors to its website. Our main goals were to increase request quotes and brochures.
Heres how we did it.
Our work with Audley has spanned several years, covering SEO, PPC and social media to achieve a stronger overall online presence and visibility.
Key stages of the project.
Website relaunch - SEO Consultancy to support the website redesign and maintain organic search traffic in the run-up to peal
Continued SEO Support - including refreshing content and meta data
Reducing PPC costs - streamlining organic and paid search to lower PPC send whilst increasing online conversions
Content - optimising 'Audley Traveller' magazine content for search, aimed at earlier stages of the buying cycle and promoted to the travel community
Social media support - consultancy on effective use of social media to interact with the travel community, promote Audley Travel and generate positive attention
Our work proved so successful that we have now stopped running PPC campaigns in several areas, as Audley Travel is receiving so many visits from search its sales team are working at maximum capacity. Our integrated work on search and social media, in particular developing content around the ITV seried 'Billu Connolly: Journey to the Edge of the World', brought thousands of direct visits during the six weeks the programmed screened.
Our relations with Audley Travel is still growing, as we continually make reassessments and implement new strategies. We look forward to continuing to work with them and exploring further untapped opportunities to increase visibility for their range of exciting destinations.