So that they can say, "We're at the top of Google when people search for hotels [or other] for sale." It's an attractive sales proposition for business owners looking to sell their business, so rankings were and continue to be a key focus of the project.
The project is complex because Christie+Co operates in numerous sectors, requiring a multi-pronged approach encompassing pubs, hotels, restaurants, retail, leisure, childcare and generic ‘business for sale’ keywords. Ranking KPIs were set for each industry sector – 12 in total. With over 250 Christie+Co employees across each of these sectors, getting buy-in from key teams was also important to the success of the project.
We identified a number of technical issues through a comprehensive technical audit and implemented on-site fixes such as improved meta data, on-site content and internal linking. To improve upon the content and provide valuable information we designed, built and launched the Christie+Co blog. This included White writing posts, training internal teams and managing uploads. A comprehensive link audit was carried out into a range of completitors that lead to the creation of a link building strategy with a focus on targeting local towns and regions. The link building strategy also tarageted the creation of shareable content such as infographics, studies and interviews to generate natural links.
We’ve developed a strong working relationship with Chritie+Co since they became a client in 2010, which we’re continuning to build on as we target location and sector-based keyword variants by developing imaginative content in the coming months.