Nominet SEO & social media case study | White.net

CONTENT

DIGITAL PR

NOMINET

Helping consumers know the net

When domain name registrar Nominet launched an independent educational website called Knowthenet, we came on board to develop and deliver an integrated SEO and social media campaign to raise visibility of Knowthenet.org.uk, bringing awareness of its advice to the target UK audience.


THE CHALLENGE

As a not for profit arm of Nominet, Knowthenet was established with an agenda to reach as many people as possible, with the focus on parents and young people. It’s aims were to drive traffic, through shares and interaction with their content, and campaigns targeting different aspects of online safety.

Nominet didn’t have the resources in house to manage the content strategy or social media promotion side of the project, so we stepped in to assist with these elements.


THE SOLUTION

We devised a strategy that would focus on developing timely news-based content alongside evergreen long-form features that would attract those seeking information and advice. We integrated social media into the project strategy, focusing on two principal platforms; Facebook and Twitter.

Working closely with Nominet’s PR agency, we created content that would complement traditional media coverage of relevant topics, and devised campaigns that targeted trending topics such as cyberbullying, mobile security and online vocabulary.

We utilised a variety of mediums to engage users across Facebook and Twitter, targeting four very different audience personas, such as online quizzes, competitions, polls and infographics.


THE RESULTS

100%

organic traffic increase for non-brand terms

69%

increase in overall traffic

153%

increase in social media referrals


White.net really know their stuff. A young, dynamic team that pushes our business forward. Highly recommended and a pleasure to work with.”

- Marketing Manager, Nominet

WANT TO KNOW HOW WE CAN HELP YOU?

01865 703000
visibility@white.net