Miele Increased ROI by 146.52% for all PPC Activities | White.net

Miele - 147% Increase in PPC ROI

146.52% INCREASE IN ROI ACROSS ALL PPC ACTIVITIES

"White.net [SEOptimise] are a real asset, expert in their field and totally invested in our business."

- James Nethercott, Marketing Manager, Miele GB

Why they hired us

Prior to 2010, Miele GB was primarily selling its products through channel partners, including John Lewis, Currys, Comet and other high-end kitchen retailers. However, in 2010, the company started looking to sell its products directly through its own site. We were briefed to promote Miele products online with the view to convert sales.

Project results

100%
INCREASE IN ROI YEAR 1
147%
INCREASE IN ROI YEAR 2
143%
INCREASE IN ROI YEAR 3

Project overview

URL: MIELE.COM
INDUSTRY: DOMESTIC APPLIANCES
LOCATION: OXFORD

HOW WE DID IT

The www.miele.co.uk website had originally been set up as a brand-building tool, so following a thorough audit of all product pages we made recommendations to change and develop new landing pages, with a strong focus on conversions.

KEY STAGES

Implementation of Google Analytics tracking for conversions, the revenue generated through PPC and consequently ROI. A/B testing campaigns for a small section of products initially focussing on vacuum cleaners. As overall ROI for all PPC campaigns started to increase, more and more products were added into the campaign, along with Miele’s cookery schools, and campaign promoting their showrooms. Integrated TV and PPC campaigns for certain products, such as vacuum cleaners. The ‘buy directly online’ proposition had continued to grow.

WHATS NEXT?

Due to the success of our past three years of PPC campaigns, Miele GB is seeking to develop the ‘buy directly online’ proposition even further and is looking to become a serious online competitor to the channel partners. We are now reviewing the website content to ensure that a sturdy conversion rate optimisation strategy is implemented. This will enhance the performance of the sites as an online store and further increase ROI through both PPC and SEO channels.

Further reading

Reporting And Evaluation Icon

Trafalgar Tours a worldwide holiday tour operator saw an increase of 900% from search traffic from our work.

Click here to learn more

Reporting And Evaluation Icon

Working with White.net has seen an increase in conversion by 242%.

Click here to learn more

Reporting And Evaluation Icon

We increase referral traffic from the Knowthenet social media accounts by 153%.

Click here to learn more

Content Marketing Icon

Want to know more? Then connect with us using our contact form, and we will be in touch very shortly.

Click here to learn more

01865 703000
info@white.net
  • We hope all of you who attended #whiteexchange yesterday enjoyed yourselves! It was a pleasure hosting you all at the @AshmoleanMuseum !