Trafalgar saw a 900% Increase in Search Traffic with White.net

Trafalgar - 900% Increase in Search Traffic

900% INCREASE IN REVENUE FROM SEARCH TRAFFIC

Why they hired us

We've been working with Trafalgar since 2009, when they approached us to improve search visibility for the tours they operate to over 200 worldwide destinations. In 2011 we also took on Trafalgars PPC campaigns, developing a strongly integrated campaign combining SEO and PPC with the aim of dominating paid and organic search results.

Results

100%
ROI for PPC
900%
increase in search traffic

Project overview

URL: Trafalgar.com
INDUSTRY: TRAVEL
LOCATION: LONDON

HOW WE DID IT

As the project ran across both SEO and PPC, coordination was key. It was also important to ensure we took a global approach, as Trafalgar operates worldwide and the project encompassed all operating regions.

KEY STAGES

Creating regional search term lists – destination keywords for SEO and PPC, taking into account local variations in terminology Site review – optimising landing pages and meta data, primarily for destination and tour pages Link building – focussing on building relationships with influential travel bloggers and publishing interesting and valuable content 3-pronged PPC – AdWords, Microsoft adCenter and Facebook Ecommerce tracking – monitoring transactions from paid and organic search in orger to keep campaigns as cost-effective as possible

WHATS NEXT

Our relationship with Trafalgar has gone from strength to strength since it began in 2009, and we’re continuing to build on this whilst producing exceptional results that well exceed Trafalgar’s expectations. These results have meant we’ve been given additional budgets from each of the regional operations to invest in search for the remainder of 2013, which we’ll use to generate even more revenue via content marketing and paid search.

Further reading

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Working with White.net has seen an increase in conversion by 242%.

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Alongside software partner Marin Software, we improved financial performance by 50%

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We increase referral traffic from the Knowthenet social media accounts by 153%.

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Want to know more? Then connect with us using our contact form, and we will be in touch very shortly.

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01865 703000
info@white.net
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