It’s no secret that in today’s modern age, we’ve embraced a “search” based culture. Whether it’s a new artist you’ve heard of, a recipe you’ve read about, or even a news report you’ve just seen on TV; we’ve become more inclined to search about those subjects to find out more information to such a degree that our collective thoughts can actually correspond with what people actively search. As highlighted in the graph below, people tend to aggressively search for the keyword phrase “english premier league” during the month of August corresponding with the cut off date for player transfers:
In fact, you could even make educated guesses about who’s going to win a presidential election based on searches; the graph below are for the keyword phrases “Barack Obama” (blue line) and “John McCain” (red line).
Therefore, it is safe to assume that we could gauge what’s on people’s minds by measuring what’s been searched at any given time. For this very reason, Google have just announced an update to their feature in their ‘Google Trends’ product offering called “Hot Searches” which “let you see a list of the fastest rising search terms in the US for a snapshot of what’s on the public’s collective mind”. The Hot Searches list is updated on an hourly basis with an algorithm analysing searches to determine which queries are being searched much more than usual.
The lists appear with an image, an estimate of the number of searches and a short description with links to relevant news articles to help you find out more about why these topics are “trending”:
So why wait? Check it out for yourself at Hot Searches and let us know what you think of it.