Identifing Data to Fuel Your PPC Strategy |

Identifing Data to Fuel Your PPC Strategy

By Jason Denny / November 24, 2014

Identifying data to fuel your PPC strategy can often be a challenge for any digital marketer irregardless of their experience. On Monday 24th November, I gave a presentation at the annual White Exchange Conference on how to locate data to increase your ROAS, return on ad spend. Effectively data is the digital footprint that we, a user, leave behind on-line and it was that footprint that I analysed and discussed with the attending delegates.

The slide-deck used in my presentation is below, if you have any questions I’d love to hear from you.


Jason Denny

Head of Paid Media

Specialising in PPC & SEM, Jason joined White in January 2014 with a proven background in SEM development. Jason has attained a wealth of knowledge and certifications over his 10 years in the industry.

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