We have seen a growing number of enthusiasts spending more time climbing the hills of the UK in pursuit of keeping fit and escaping the pressures of everyday life. While it’s easy to get lost in the beauty of British landscape, the unpredictable weather conditions ranging from heatwaves to hail create a demand for people to be equipped and ready for muddy slopes at any time.
With such a wide range of brands offering clever engineering and manufacturing clothing technologies the modern adventurer is spoiled with unlimited choices and shopping destinations. As part of our mission to produce insightful whitepapers and market reports into niche and trending sectors, we conducted research and analysis into the outdoor apparel and camping market with the aim of discovering how outdoor brands attract, retain and engage consumers. We took a good hard look at what is working and where there is room to improve in order to inspire other retailers and marketers out there with SEO, content and social media ideas which may lead to further business success.
We have analysed various brands including Sports Direct, Wiggle, and Go Outdoors, with the desire to discover how these brands are reinventing shopping experiences with actionable digital marketing strategies.
As our report details, traditional outdoor retailers with a weak online visibility are competing against sometimes surprising and new ‘go to’ retail destinations that are benefiting from strong organic strategies.
In this report we also uncover distribution channels tactics and content strategies which help these brands reach new opportunities while recruiting new consumers with the use of blog, visual and animated content as well as social media.
We’ve also looked at some of the brands’ weaknesses, enabling us to assess the challenges across their websites and social media.