I hate to instil fear into the hearts of those people for whom Christmas is a chore but the day is screaming ever closer.
However, whatever the thoughts of those with a lengthy present-buying list, for marketers and online retailers this festive period could be in for a treat.
The Interactive Media in Retail Group has published analysis which suggests 68 per cent of consumers are more likely to shop online this year, while almost eight in ten people plan for at least half of their presents to be bought online.
According to the report, even those consumers not buying gifts through the web are likely to be researching their purchases online, with 86 per cent using it as a research tool.
106 days is a long time in the world of search engine optimisation (SEO). Marketers can act now to make sure that when the consumers turn to the web their brands are highly visible, findable and possess a decent online reputation.
This Christmas is set to be an extremely profitable one for the web as cash-strapped consumers hit the internet to hunt down bargains. A little investment in SEO now and paid advertising closer to the time will reward web-savvy firms.