I posted at the end of last month about the Google AdWords detailed budget analysis which would be coming available to advertisers. While checking my account this morning I noticed that this has now been added with a link to show how will my budget affect my ad performance?
The budget for my account was displayed as OK, as shown above, alongside the link which shows how changes to a general accounts budget, keywords, bids and geographical targeting can make a difference to your campaigns performance. This uses an interactive slider tool to display the primary and secondary effects of account changes such as the expected amount of impressions, clicks and change in ad position.
Google seem to be very busy with AdWords updates at the moment as they’ve fixed the Google AdWords Professional verification status pages in addition to revealing that a quality score column will be added to accounts this week and testing a new CPC site targeting model.