Searching Google this morning for the word “blog” i discovered that the london2012.com blog was ranking 4th.
Now 4th is a pretty good result for a blog that only launched in 2006 and is pretty unlikely to attract many links. In fact the site is doing quite well on the link front with 393 but that’s far below what most top blogs have so what is the secret?
Looking at the links we can see that the majority of the links are nothing remarkable aside from the 5 that are from very highly trusted pages on the BBC website.
This just goes to show that building 5 good links can be just as worthwhile as building hundreds of thousands of low quality ones.