A common question we’re asked by clients is how can they improve their rankings for Google Maps local searches?
Having analysed many listings, in my opinion the main factors to Google Maps listings in the UK are as follows:
- 1) Proximity to location – The closer your registered business address is in distance to the centre of a town or city, the more relevant Google will find your listing to a locational search.
- 2) Keywords within company name – Using product/service keywords within a business name appears to be a very important factor towards obtaining an improved Google Maps ranking.
- 3) Categories selected – Being listed in a relevant or closely related category to a keyword can make an impact. Keeping the number of categories selected concise should also improve the likelihood of being listed for relevant searches.
- 4) Local telephone numbers – This may be coincidental, but I’ve noticed local telephone numbers such as 01865 (Oxford) appear to outrank listings which use 0845 style of numbers. I’ve just updated the SEOptimise listing so will test this out.
- 5) Having a full profile/reviews – Listings which use images, descriptions and contain reviews generally appear to rank well in Google Maps. A high number of positive reviews is also likely to have an influence.
- 6) Locational information on website – Ensuring your website address details correspond with the companies Google Maps listing.
- 7) Strong SEO – This doesn’t appear to be of high importance at the moment, but as the Google Maps algorithm develops we may see the relevancy and quality of a website’s content and link popularity becoming a major factor.
If you’re feeling sneaky you could always add a slightly inacurrate business name, so that it contains important keywords, and register a PO Box address located in the centre of your city!