Google began making changes to FeedBurner today by making TotalStats and MyBrand free, this is great news and I’ve requested the MyBrand RSS domain control change.
What I’m interested on seeing is if the next step is to integrate Google Analytics with FeedBurner Stats. I posted back in February about how FeedBurner will add RSS conversion tracking in the future so hopefully this will be released shortly as it would be an excellent feature for marketers. Tracking RSS subscriptions as conversions using pay-per-click is currently very difficult to estimate but this could become much simpler if Google Analytics is combined with FeedBurner Stats, especially seeing that the Google AdWords/Analytics integration has improved greatly since the recent update. This feature would also be a nice addition for Google too seeing that it’s something Yahoo Search Marketing or Microsoft adCenter couldn’t offer so easily.