UK Yahoo Search Marketing accounts will use the new ranking model from July 23rd. The ranking model, which was launched in the US back in February, uses the bid amount and quality score to determine an ad’s rank in search results.
Here’s the email sent out by Yahoo! this morning:
With new features like ad testing, geo-targeting and fast ad activation, the new Sponsored Search gives you more ways to connect with customers searching for what you sell.
During the week commencing July 23rd, 2007, we are introducing a new ranking model in the UK that considers an ad’s quality and bid amount. The new model is designed to help you spend less time in bidding wars with other advertisers and more time creating the most relevant, effective ads, which can help drive better results for your business.
Here’s a quick summary of this important change:
Example of How Ads May be Ranked
The graphic below helps illustrate a scenario that may result from this change:
Note: The graphic above is provided for illustrative purposes only, and will not actually appear in your account.
What is “Ad Quality”?
Ad quality is determined by:
Overall ad quality is displayed in a graphical form by the quality index.
Other Important Things to Know
Once you’ve upgraded to the new Sponsored Search system, you’ll be able to gain an understanding of your ad’s overall quality by looking at its quality index.
To learn more about the quality index, the new approach to ad ranking and helpful tips, please click here.
Yahoo! Search Marketing”