Making websites better through PPC | White.net

PAY-PER-CLICK (PPC)

Pay-per-click (PPC) advertising is a delicate craft, which rewards campaigns with a blend of considerable experience, careful study, bold creatives and fiscal sense.
With the support of market-leading software, our highly-qualified PPC team continually test keywords, ad text and features to ensure that your campaign is always finding and attracting your target audience.
Our ethos is that there is no such thing as a fully optimised paid search campaign. To continually deliver the maximum number of converting customers for your budget requires an open and creative approach, even for well-established accounts. We're always on the look-out for new efficiencies and keyword opportunities, tapping into traffic from less obvious sources to get you ahead of the competition.
We work in partnership with Google and other major platforms, so we're first to hear about changes and the first to implement exciting new pay-per-click features. Our PPC team holds qualifications in Google AdWords, Google Analytics, Bing Ads and Marin, loaded with the knowledge and skills to bring you greater returns from your paid search investment.
If you've got a website, you're can be a digital publisher. Its a tremendously exciting prospect, but one that acts as a catalyst for panic in many companies rather than the inspiration it should be.

CORE ASPECTS OF A PPC CAMPAIGN

PPC AUDITS
Any new campaign begins with thorough account and visibility audits to give us a clear picture of where you sit within the search marketing landscape, and how your PPC efforts compare with your competitors'. Our audits examine every detail, from Quality Score, click-through rates, conversion rates, your current keywords, profitability and more to see where campaign, ad group and ad copy improvements can be made, as well as providing a realistic estimate of how much extra traffic is possible.
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RESEARCH
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
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AD CREATIVE CREATION
The success of any pay-per-click ad depends on its copy; being in front of the right audience only works if you can effectively appeal to them. Our talented team creates enticing ads with smart calls-to-action that stand out from the crowd for a higher click-through rate. Considering both the search keyword and also the landing page we ensure both a high quality score and a smooth and consistent customer experience.
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TESTING & ANALYSIS
No search marketing campaign is ever finished, instead it is a process of continual innovation and optimisation. We push new keywords, ad creatives and even platforms to make sure you enjoy more qualified traffic. We use A/B testing to try out new ideas, looking at fresh keywords, different ad copy, and even split testing landing pages. By carefully tweaking each stage of your campaign we drive you to a stronger ROI.
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OPTIMISATION & BID MANAGEMENT
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
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MULTI-PLATFORM PROFESSIONALS
We don't just rely on Google's AdWords - we're Bing Ads Accredited Professionals and have tremendous experience bidding on social platforms such as Facebook Advertising. Wherever is the most effective place to reach your audience, we'll make sure you are there.
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CASE STUDY

146.52%
INCREASE PPC ROI IN 2011
CLIENT:
Miele
PROJECT:
PPC eCommerce Campaign.
MAIN GOAL:
Develop and enhance the 'buy directly online' proposition for Miele's UK customers

WHAT'S NEXT?

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ADDRESS
THE MAGDALEN CENTRE,
OXFORD SCIENCE PARK,
OXFORD, OX4 4GA
PHONE
01865 703000