Making websites better through SEO services | White.net

SEARCH ENGINE OPTIMISATION (SEO)

At White.net, every element of our SEO work is tailored to your unique needs. Blending bold ideas, the latest techniques and a deep understanding of your users we build innovative and agile SEO campaigns that align with your business goals.
We have a proud history of having some of the UK's best SEO minds working for our clients, and are passionate about delivering digital marketing proven to drive growth. For us, SEO isn't a narrow tactic to 'optimise' your site, nor is it large-scale link building with no thought of a larger picture. SEO is an all-encompassing strategy focused on traffic growth and revenue. Some even say SEO is digital marketing.
Our successful, modern SEO campaigns fully embraces pure marketing principles, content that makes the web a better place, technical know-how, a knack for promotion and distribution, and putting the need to answer user's needs at the heart of every site. Keeping our ears to the ground, we continually evolve our SEO campaigns to ensure our clients are always using the most effective, and sustainable, tactics.
The only long-term way to achieve SEO success is to build a site that helps you build your business, not a set of shaky rankings. That's why SEO with us is an investment in your business, not merely a cost.

CORE ASPECTS OF SEARCH ENGINE OPTIMISATION

AUDITS
At the beginning of every SEO campaign lies the humble audit; without evaluating where you are, we can't steer your site to where it needs to be. We'll look at your code, information architecture, content and backlink profile - if there's something holding you back, we'll tell it to you straight, and how it can be fixed.
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KEYWORD RESEARCH

What terms do your prospective customers use? What questions do they ask? Which keyword topics should we target?

Building a keyword portfolio that answers user's needs is fundamental to every SEO campaign. We aim to understand the intent behind different keywords within a topic, developing a range of targets that can attract users at each part of their buying journey. Deep-level keyword research, analysis and mapping puts you in control of a site designed to appeal to your target market.

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LINK BUILDING
The days of quick-fix links as a sustainable option are behind us - now we have to earn our way to link glory. Using different content formats and targeted distribution, we'll find the perfect blend of publishing and promotion for you. Using existing assets and helping build new ones, we help build respectability and authority with the search engines. It's not just links, but links in the right places.
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PENALTY & LINK REMOVAL
Seen a drop in search traffic? Received a manual penalty notification? Think you've been hit by an angry Panda or vengeful Penguin? We have helped many sites diagnose problems around a loss of organic traffic. Penalties, technical problems or even changes to the results for your most powerful keywords are all potential causes to uncover. Putting you back on track is our priority.
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CONTENT & COPYWRITING
The search engines are hungry for content that answers a searcher's question, so we help sites make content that sates their appetite. Whatever the needs of the campaign, by making content that delights your users, we create resources that attract engagement, links and attention from the search engines.
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SEO COMPETITOR ANALYSIS
By taking a closer look at your search market you operate within, we not only reveal whom your true competitors are (and it may not be who you think), we can also uncover what their strategy is, and what content has captured the attention of your target market. Analysing the market can also reveal potential content topics to target, and gaps within the sector where you can carve a name for yourself.

CASE STUDY

37.58%
INCREASE IN ORGANIC SEARCH VISIBILITY DUE TO RANKING INCREASES
CLIENT:
CHRISTIE & CO
PROJECT:
SEO and content marketing, plus some social media support
MAIN GOAL:
Increase non-brand rankings.

WHAT'S NEXT?

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ADDRESS
THE MAGDALEN CENTRE,
OXFORD SCIENCE PARK,
OXFORD, OX4 4GA
PHONE
01865 703000