From urban myths such as the Vegas kidney stealers, to celebrity myths like Walt Disney being chryogenically frozen, myths are everywhere. This is no different for the SEO industry. In fact, there are many, and they’re growing every year!
The wise and the wonderful of the digital marketing world have come together to share some SEO myths that just won’t quit. But which SEO myth winds you up the most? Let us know by sharing the myth you want to dispel, so we can send these untruths to the history books.
What do I mean by this? Here’s an example – a website selling safety boots. A non-hierarchical URL structure would be something like this:
While a hierarchical structure would be along these lines:
One caveat is for product pages, especially if a product can belong to multiple categories. Ideally a product is an end point in a categorised hierarchy – for example, www.website.com/safety-boots/caterpillar/black/size-12.html – but for products that belong to multiple categories this can result in duplicate content issues or problematic canonicalisation.
In these cases I recommend that products have URLs in the root of the website – www.website.com/caterpillar-safety-boot.html – without any preceding category folder structure. It’s not ideal, but the ‘least bad’ option for multi-category products.