Our paid media team supports brands to grow, bloom, and find their rightful place at the forefront of their industries. Driving businesses forward has been our ethos for the best part of a decade, and our experience in paid media has gone from strength to strength in this time.
Your customers use the internet just like you do; they visit countless websites and interact with content in many different ways. At White we take a user-centred approach to understand your potential customers through our data driven insights, and we utilise multiple channels to identify and target those users who are compatible with your brand and products.
We manage paid media accounts with media spends ranging from £20,000 to over £150,000 a month. It is a huge responsibility that means our paid search process is goal driven, proactive and accountable.
At White, we’re highly qualified, but continuously learning – an important mix when managing accounts with media spends of £150,000 each month. All of our paid media team members have qualifications in Google AdWords, Google Analytics, Bing and Marin Software, and we dedicate 20% of our time to research and development.
Passion is something we actively seek from and encourage within our team, whether it is through speaking at industry events, or contributing to our award winning blog.
Paid media advertising is a delicate craft, which rewards campaigns with a blend of considerable experience, careful study, bold creatives and fiscal sense. Every element of a paid media campaign is informed by research and analysis. We consider the user and their intent through the stages of the buying cycle to deliver the right message at the right time.
We utilise our cross-platform expertise to make recommendations that will benefit your ROI and business goals. Our agile approach allow us to respond to your business needs, whether they be a one-off promotion or a long-term campaign.
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
If you want to drive more conversions through your E-Commerce store, rely on our wealth of experience in Google Shopping. A tried and tested way to display your products in the search engine results, we aim to achieve a greater click-through rate to your website from a highly optimised merchant feed.
Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.
Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.
If you have a current and valid charity status, you could be eligible for the Google Ad Grants programme, which offers not-for-profits up to $40,000 (around £25,000 to £27,500 dependent on exchange rate) per month in in-kind AdWords advertising to promote their mission. We can assist you in obtaining and setting up your account, as well as managing your campaigns going forward.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
Our investment in technology is famous; finding, testing and working with some of the best software companies around. Many of our clients benefit from technologies including Marin Software and Infinity Call Tracking, whilst we also use DoubleClick (DS3) and Criteo to deliver a programmatic approach to paid media.