We manage paid media accounts with media spend ranging from £20,000 to over £150,000 a month. It is a huge responsibility that means our paid search process is goal driven, proactive and accountable.
In the fast-paced market of paid search, we believe that there is no such thing as a fully optimised campaign. The PPC team at White.net continually research, test and implement, always seeking to improve your returns and market share to get you ahead of the competition and improve your ROI.
At White.net, every element of a PPC campaign is informed by research and analysis. We utilise our cross-platform expertise to make recommendations that will benefit your ROI and business goals. Our agile approach allow us to respond to your business needs, whether they be a one-off promotion or a long-term campaign.
Our expertise doesn't just cover Google's AdWords - we're also Bing Ads Accredited Professionals and have a wealth of experience in bidding on social platforms such as Facebook. We want to ensure that your business targets the most effective place to reach your audience.
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
Any new campaign begins with a comprehensive audit of your account and your visibility. This gives us a clear picture of where you sit within the search marketing landscape, and how your PPC efforts compare with your competitors'. Our audits examine every detail, from Quality Score and click-through rates to conversion rates and profitability, in order to determine opportunities for campaign, ad group and ad copy-level improvements, as well as providing realistic estimates of how much extra traffic is possible.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
A search marketing campaign is never finished. It is a process of continual innovation and optimisation. We push new keywords, ad creatives and even new platforms to make sure you enjoy more qualified traffic. We use A/B testing to try out new ideas, examine alternative keywords and ad copy, and even split testing landing pages. By carefully tweaking each stage of your campaign, we drive you to a stronger ROI.
For charities and not-for-profit organisations, Google offers a helping hand with your online marketing efforts through its Google Grands scheme. We can help you take advantage of the scheme and increase your ability to engage with existing and new supporters. The potential ROI benefits of the scheme are huge.