Display and Retargeting | Paid Media Services | White.net

Display and Retargeting

When you can reach over 80% of internet users with text or image ads, you will want a highly qualified team to get the most out of your campaigns.

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“We’re delighted with the improvement in performance of our PPC accounts that White.net have achieved with Marin Software. Paying less for clicks on our brand terms and reducing our cost per goal has meant that our budget works harder for us driving more revenue into the business.”

- Head of Group Marketing, Trafalgar

Our expertise

Whether your goal is to drive consumer awareness of your brand or product, or to convert customers who have engaged with your website before, effective display and retargeting campaigns could be the missing link in your current marketing approach.

Our paid media team have been helping clients with their display campaigns for the best part of a decade, and have a wealth of experience supporting brands to grow and bloom. We manage accounts with media spends ranging from £20,000 to over £150,000 a month, and are well known for being goal driven, proactive and accountable in our approach.

Display

Covering a range of formats including text and images – both animated and static – display advertising will allow you to deliver your brand messages to the right users all across the web. Using display advertising, we can raise your brand awareness in a more sophisticated way than ever before, utilising real-time data and clever placements.

Retargeting

With only an average of 2% of people converting on a first visit to a website, you can encourage further interaction using retargeting ads. This method of targeting will provide you with the opportunity to reach out to users of your site that have not performed a desired action, a purchase for example. By targeting existing users of your site you are reaching an audience that has already shown interest in your product and/or service making this an effective way to re-engage users.

Social Media

With our social media advertising services, we will present you to a new and untapped audience through our intelligent targeting. We have heaps of experience when it comes to advertising on Facebook, Twitter, YouTube, LinkdIn and other social media websites, so you can trust us to increase your reach using these platforms.

Display and retargeting approach

When you work with White, our team will create a bespoke display and retargeting strategy for your brand that is based on your objectives, both short and long term. We will take care of the strategy, creation, implementation, and optimisation, using our skills to develop campaigns that deliver against your brief.

Auditing and Consultancy

When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance. Our audititing and consultancy service could provide invaluable insights into your account performance and where things could be optimised to increase your ROI.

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Google Ad Grants For Charities

Are you a not-for-profit organisation? Then you may qualify for the Google Grants For Charities scheme and benefit of between $20-40K per month in in-kind AdWords™ advertising, to promote your missions and initiatives on Google. Let us do the hard work for you from submitting your application to management of your Google Ad grant account.

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Google Shopping & Product Listing Ads (PLAs)

If you want to drive more conversions through your E-Commerce store, rely on our wealth of experience in Google Shopping. A tried and tested way to display your products in the search engine results, we aim to achieve a greater click-through rate to your website from a highly optimised merchant feed.

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PPC Management

Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.

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Social Media and Video Advertising

Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.

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Paid Media Training

Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.

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Case Studies

Client:
Project:
Main Goal:
Client:
S&B Commercials - the largest Mercedes-Benz commercial vehicle dealer in the UK.
Project:
PPC Project
Main Goal:
Improve PPC account performance by demonstrating a delivery in increased ROI.

Looking for something else?

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Analytics & UX Consultancy

Working with clients that get millions of visitors in a year, if there is a goal you need to measure, or an insight you need to gather, chances are we have done it before.

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Branded Content

Whatever your online goals, content can help you get there, and our team of writers and creative marketers have helped many sites unlock their potential.

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Search Engine Optimisation

We are passionate about helping you to build and expand your business, not a set of shaky search engine rankings. Our skilled SEO team is well-versed in taking businesses to the next level.

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Social Media

Our Social Media services combine intelligence, best practice and creative strategy to help your brand engage and expand its community, and reach its target audience.

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Want to talk to someone?

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01865 703000
visibility@white.net