If you have a current and valid charity status, you could be eligible for the Google Ad Grants programme, which offers not-for-profits up to $40,000 in free advertising spend.
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We know what it takes to get a Google Ad Grant set up and running smoothly, which is why charities throughout the UK have trusted us to help them do just that. With almost a decade of experience in paid media, you can rely on our team to get your not-for-profit to where it needs to be with your Google Ad Grant.
When you speak to us, we can quickly assess whether your charity would be suitable for a Google Ad Grant. Currently only not-for-profits registered with the Charity Commission for England & Wales, and whose headquarters are in the United Kingdom, are eligible for membership.
Once we have assessed your charity’s likelihood of being accepted onto the Google for Nonprofits programme, we will be able to advise you on the application process. There are certain criteria that must be met for a successful application, and we can guide you through these in simple terms.
When you become a grantee of the Google Ad Grants programme, you must have an AdWords account before you start advertising. We can help you to get up-and-running in no time so you can get your campaigns live, and your ads in front of users who are using Google’s search engine.
Every element of a PPC campaign is informed by research and analysis, which is how we go about creating a keyword list for your charity. We will also craft ads that are mission based and compliant with Google’s advertising policies, and we can advise you on best practices so you can continue to do this in the future.
With a budget of $40,000 (US) each month, you may be looking for assistance in maintaining your AdWords account in the short or long term. We know that you might not have the resources in house for regular account up-keep, so please speak to our team if we can help you with this optional extra.
When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance. Our audititing and consultancy service could provide invaluable insights into your account performance and where things could be optimised to increase your ROI.
Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.
If you want to drive more conversions through your E-Commerce store, rely on our wealth of experience in Google Shopping. A tried and tested way to display your products in the search engine results, we aim to achieve a greater click-through rate to your website from a highly optimised merchant feed.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.