Google Ad Grants For Charities | Paid Media Service | White.net

Google Ad Grants For Charities

If you have a current and valid charity status, you could be eligible for the Google Ad Grants programme, which offers not-for-profits up to $40,000 in free advertising spend.

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Our paid media team supports not-for-profit organisations to promote their mission in association with the Google Ad Grants programme. If you are looking to drive your charity forward, speak to us about how we can help you to receive $40,000 (US) per month for AdWords advertising.

We know what it takes to get a Google Ad Grant set up and running smoothly, which is why charities throughout the UK have trusted us to help them do just that. With almost a decade of experience in paid media, you can rely on our team to get your not-for-profit to where it needs to be with your Google Ad Grant.

Ad Grant Suitability Assessment

When you speak to us, we can quickly assess whether your charity would be suitable for a Google Ad Grant. Currently only not-for-profits registered with the Charity Commission for England & Wales, and whose headquarters are in the United Kingdom, are eligible for membership.

Application Processing

Once we have assessed your charity’s likelihood of being accepted onto the Google for Nonprofits programme, we will be able to advise you on the application process. There are certain criteria that must be met for a successful application, and we can guide you through these in simple terms.

Ad Grant Account Set Up

When you become a grantee of the Google Ad Grants programme, you must have an AdWords account before you start advertising. We can help you to get up-and-running in no time so you can get your campaigns live, and your ads in front of users who are using Google’s search engine.

Keywords Choices & Ad Creation

Every element of a PPC campaign is informed by research and analysis, which is how we go about creating a keyword list for your charity. We will also craft ads that are mission based and compliant with Google’s advertising policies, and we can advise you on best practices so you can continue to do this in the future.

Ad Grant Account Management

With a budget of $40,000 (US) each month, you may be looking for assistance in maintaining your AdWords account in the short or long term. We know that you might not have the resources in house for regular account up-keep, so please speak to our team if we can help you with this optional extra.

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