Google Shopping & Product Listing Ads (PLAs) | White.net

Google Shopping & Product Listing Ads (PLAs)

Wouldn’t it be great if you could put your product right in front of users who are searching for it online? We can help you to achieve just that through the set up and ongoing management of your shopping campaigns through Google AdWords, using your Google Merchant Center product inventory.

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“White.net [SEOptimise] are a real asset, expert in their field and totally invested in our business.”

- Marketing Manager, Miele GB

Our expertise

We have been supporting our clients with paid media advertising over the best part of a decade; our testimonials, awards and qualifications are testament to the specialist knowledge we possess as a team. We have continually demonstrated our expertise in setting up shopping campaigns for our clients, enabling them to target users in over 20 countries where Google Shopping is available.

Shopping Campaign Set Up

If you have never run a shopping campaign before, we will connect your Merchant Center account and product feed to Google AdWords. We will then set up and organise your campaigns for the products that you want to promote. We know exactly how to get your ads to serve on Google Search, on search partner websites, and on Google Shopping, and will use our knowledge to get the best results for your business.

Management of Shopping Campaigns

We look after many shopping campaigns on a day-to-day basis, so you can be confident in our ability to maintain and continually improve your own account. We manage campaigns based on your goals, and use clever bidding techniques to ensure than your budget is going to be used in the most effective way. We are constantly monitoring and optimising campaigns to improve performance, something you can trust us to help you with.

PPC Management

The experienced team at White are also on hand to support you with the management of your wider paid media campaigns. As a brand we understand that your return on investment is immensely important, so we can help you to meet and exceed your goals through a bespoke PPC strategy including auditing, strategic planning, implementation, testing and optimisation.

Our services

Auditing and Consultancy

When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance. Our audititing and consultancy service could provide invaluable insights into your account performance and where things could be optimised to increase your ROI.

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Display and Retargeting

Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.

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Google Ad Grants For Charities

Are you a not-for-profit organisation? Then you may qualify for the Google Grants For Charities scheme and benefit of between $20-40K per month in in-kind AdWords™ advertising, to promote your missions and initiatives on Google. Let us do the hard work for you from submitting your application to management of your Google Ad grant account.

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Paid Media Training

Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.

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PPC Management

Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.

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Social Media and Video Advertising

Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.

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Case Studies

Client:
Project:
Main Goal:
Client:
S&B Commercials - the largest Mercedes-Benz commercial vehicle dealer in the UK.
Project:
PPC Project
Main Goal:
Improve PPC account performance by demonstrating a delivery in increased ROI.

Looking for something else?

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Analytics & UX Consultancy

Working with clients that get millions of visitors in a year, if there is a goal you need to measure, or an insight you need to gather, chances are we have done it before.

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Branded Content

Whatever your online goals, content can help you get there, and our team of writers and creative marketers have helped many sites unlock their potential.

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Search Engine Optimisation

We are passionate about helping you to build and expand your business, not a set of shaky search engine rankings. Our skilled SEO team is well-versed in taking businesses to the next level.

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Social Media

Our Social Media services combine intelligence, best practice and creative strategy to help your brand engage and expand its community, and reach its target audience.

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Want to talk to someone?

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01865 703000
visibility@white.net