Wouldn’t it be great if you could put your product right in front of users who are searching for it online? We can help you to achieve just that through the set up and ongoing management of your shopping campaigns through Google AdWords, using your Google Merchant Center product inventory.
“White.net [SEOptimise] are a real asset, expert in their field and totally invested in our business.”
We have been supporting our clients with paid media advertising over the best part of a decade; our testimonials, awards and qualifications are testament to the specialist knowledge we possess as a team. We have continually demonstrated our expertise in setting up shopping campaigns for our clients, enabling them to target users in over 20 countries where Google Shopping is available.
If you have never run a shopping campaign before, we will connect your Merchant Center account and product feed to Google AdWords. We will then set up and organise your campaigns for the products that you want to promote. We know exactly how to get your ads to serve on Google Search, on search partner websites, and on Google Shopping, and will use our knowledge to get the best results for your business.
We look after many shopping campaigns on a day-to-day basis, so you can be confident in our ability to maintain and continually improve your own account. We manage campaigns based on your goals, and use clever bidding techniques to ensure than your budget is going to be used in the most effective way. We are constantly monitoring and optimising campaigns to improve performance, something you can trust us to help you with.
The experienced team at White are also on hand to support you with the management of your wider paid media campaigns. As a brand we understand that your return on investment is immensely important, so we can help you to meet and exceed your goals through a bespoke PPC strategy including auditing, strategic planning, implementation, testing and optimisation.
When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance. Our audititing and consultancy service could provide invaluable insights into your account performance and where things could be optimised to increase your ROI.
Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.
Are you a not-for-profit organisation? Then you may qualify for the Google Grants For Charities scheme and benefit of between $20-40K per month in in-kind AdWords™ advertising, to promote your missions and initiatives on Google. Let us do the hard work for you from submitting your application to management of your Google Ad grant account.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.