At White, we work with some of the leading technology providers in order to track, analyse and optimise your paid media accounts, making sure that your advertising investment is utilised in the best possible way.
With qualifications in Marin Software and many other paid media solutions, we are highly experienced in employing the products offered by our partners. We know how to get the most out of the features, turning them into direct benefits for your brand. These tools enable us to make important campaign decisions based on concrete data, and we can identify opportunities that your competitors have not yet realised.
Our partners range from bid management software to call tracking providers, and many of our clients have found these services invaluable.
Infinity Call Tracking: Many of our clients use Infinity Call Tracking’s technology in order to understand which keywords drive phone calls to their business. This allows various attribution models to be applied, whether a first-click, last-click, or equal weighted model is determined to be the most important. These are just some of the benefits that our clients receive when using Infinity Call Tracking within their paid media campaign:
Marin Software: Using Marin Software’s bid management platform, we are able to improve paid media performance for our clients using a programmatic approach. With a wide set of tools and data sets, the Marin Software platform provides us with the opportunity to identify new revenue opportunities and to adjust bids in line with trends and seasonality. These are just some of the benefits that our clients receive when using Marin Software within their paid media campaign:
Other Software Partners: Our paid media team also utilise the latest software and tools from a range of other providers such as DoubleClick and Criteo which enables us to create the most successful campaigns for our client via programmatic targeting.