When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance.
“Working with White has so far delivered over-anticipated results. Decreasing our average cost-per-lead by over 83% has meant that our budget now works harder for us, and allowed us to reliably increase our digital budget due to increased ROI. Increased targeted exposure has also led to a vast increase in leads generated from our PPC activities.”
Our auditing and consultancy services can fill the gap between where you are and the greater return-on-investment you are looking for. Speak to us about how we can support you to achieve your goals.
Our team is fully qualified in Google AdWords, Google Analytics, Bing and Marin Software, and we have almost a decade of hands-on paid media experience under our belts. Whether you are looking to introduce best practices across your campaigns, or want to identify new opportunities or areas where you could improve, our insights will prove to be indispensable.
If you are looking to work with White for your ongoing PPC management, we will provide you with an in-depth paid media audit at the beginning of your campaign if your account is already up-and-running.
If you are looking to get the most from your paid media campaigns, our consultancy service could help you to achieve a higher click-through-rate, lower cost-per-click, and better returns. We will evaluate your current campaign, and support you throughout the process of creating a long term strategy that is informed by research and analysis.
Some of our auditing and consultancy clients have identified a need for ongoing assistance with their paid media campaigns. If your business would benefit from our vast wealth of experience, speak to us further about our PPC management services.
Find out how your paid media campaigns are currently performing with our auditing service. We understand that you might not have the resources in-house to regularly analyse your PPC data to make improvements to your ROI, which is where we can help. We will provide an outside view on your account, with a full report for you to get a clear picture of where you sit within the search marketing landscape, and how your PPC efforts compare with your competitors.
Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.
Are you a not-for-profit organisation? Then you may qualify for the Google Grants For Charities scheme and benefit of between $20-40K per month in in-kind AdWords™ advertising, to promote your missions and initiatives on Google. Let us do the hard work for you from submitting your application to management of your Google Ad grant account.
If you want to drive more conversions through your E-Commerce store, rely on our wealth of experience in Google Shopping. A tried and tested way to display your products in the search engine results, we aim to achieve a greater click-through rate to your website from a highly optimised merchant feed.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
Those who sit still in paid search soon fall behind. The results of our testing are quickly fed into your account so you soon see the benefits. We also continuously monitor the amount you are bidding for each keyword, squeezing the maximum possible margin of each ad group with a balance of spend, visibility and market share.
Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.