As a brand, your return on investment is immensely important. You want to get results from your marketing spend, and these have to be measurable, justifiable, and beyond all else, successful.
“Working with White has so far delivered over-anticipated results. Decreasing our average cost-per-lead by over 83% has meant that our budget now works harder for us, and allowed us to reliably increase our digital budget due to increased ROI. Increased targeted exposure has also led to a vast increase in leads generated from our PPC activities.”
The paid media team at White can help you to achieve your goals with a bespoke PPC strategy, which allows you to focus on what’s important to you, whether it’s brand exposure or a push on e-commerce sales.
With experience driving businesses forward for the best part of a decade, our paid media team will support your brand to grow, bloom and find its rightful place at the forefront of your industry. We manage accounts with media spends ranging from £20,000 to over £150,000 a month, and are renowned for being goal driven, proactive and accountable in our approach.
All of our paid media team members are fully certified in Google AdWords, Google Analytics, Bing and Marin Software, so you can trust in our abilities to turn data into strategy, and to use these to further enhance your campaigns where opportunities exist.
Auditing and Strategic Planning
When we start working with you, if your account is already up-and-running, we will perform an in-depth paid media audit to examine every detail, from Quality Score and click-through rates to conversion rates and profitability. This is also the stage where we will iron out the campaign KPIs so we can set off on the right foot, helping you to achieve the goals that are so important to your business.
Account Creation and Implementation
We then move on to your PPC account structure, getting it into shape for your campaigns. A dedicated account manager and their wider team will focus on the structure, keywords, ad groups and ad creatives that will drive the highest quality traffic to your website before your campaigns are launched.
Continual Testing and Optimisation
In order to improve your CTR and lower your CPA, we continuously refine and expand your campaigns through data-mining, testing and optimisation. We work with some of the leading software providers to generate data insights that can really give your campaigns a unique edge over your competitors. We push new keywords, ad creative and targeting methods to make sure you achieve more qualified traffic, and use bidding strategies that maximise your budget to meet your goals.
Multi-Platform and Device Roll-out
We don’t just rely on Goolge AdWords, and nor should your campaigns. We’re Bing Ads Accredited Professionals and have tremendous experience bidding on social platforms such as Facebook Advertising. Wherever is the most effective place to reach your audience, we’ll make sure you and your message are there.
When you work with White, our team will create a bespoke PPC strategy for your brand that is based on your objectives, both short and long term. There are many facets to a PPC campaign, but here are just some of the areas we will manage for you:
When you are looking to take your paid media campaigns, whether in-house or agency managed, to the next level, it’s important to get an experienced third-party to assess current performance. Our audititing and consultancy service could provide invaluable insights into your account performance and where things could be optimised to increase your ROI.
Covering a range of formats including text and images – both animated and static – we can help you to deliver your brand messages to the right users all across the web. Whether you want to re-engage with users who have interacted with your website, or want to attract new visitors and customers, our display and retargeting services can make the difference to your business.
Are you a not-for-profit organisation? Then you may qualify for the Google Grants For Charities scheme and benefit of between $20-40K per month in in-kind AdWords™ advertising, to promote your missions and initiatives on Google. Let us do the hard work for you from submitting your application to management of your Google Ad grant account.
If you want to drive more conversions through your E-Commerce store, rely on our wealth of experience in Google Shopping. A tried and tested way to display your products in the search engine results, we aim to achieve a greater click-through rate to your website from a highly optimised merchant feed.
Without understanding your target market, what they are looking for and the language they use to search, we don't have the insight to uncover every way to optimise your account. With a deeper knowledge of your potential customers, we put ourselves in a position to appeal to them with greater authority, and deliver more targeted, qualified traffic for less spend, wherever your customers are.
Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand, as well as encouraging direct engagement with it too. Let us help you to discover a new and untapped audience through our intelligent targeting.