We have been reaching influencers and brand advocates for years, helping organisations develop and promote advocacy within specific groups across the world.
Our team will help you identify not just influencers, but also brand advocates who are passionate about you and your business. We don’t only manage, we also retain these valuable relationships with strategies and campaigns developed to reward these participants.
“43% of consumers are more likely to buy a new product after learning about it on social media, while 60% of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.”
We can help you harness your influencers and brand advocates passion into a more actionable and strategic set of activities which can lead to recommendations and referral, but ultimately to sales and a much wider brand recognition.
The key to the advocacy program lies in:
Successful outreach comes down to planning. We can help you clarify what you’re looking to achieve and how this should be done. We can create a pre-outreach strategy for you, a step-by-step plan or even build promotional content for your brand.
We will start with audience analysis, which will help us determine who should be at the top of this list, and follow the progress up with a measurement and optimization program.
Every influencer is different, you need to keep this in mind while trying to outreach them.
We can help you connect with those who are the most relevant, who have the right passion and audience, and who can bring new opportunities not just today, but on an ongoing basis.
Pitching and connecting with journalists can be a challenge. But with us, you have a better shot to reach them.
As these influencers get buried with emails, offers and messages all the time, it’s crucial to get their attention in the right way.
We can help you harness the power of your own people; your employees. Individuals who already respect you as a company and have understanding of you as a brand.
We can help you strengthen this relationship with an engagement program designed to clarify how they can help and how their knowledge and expertise can be utilised.