PR and Outreach | White.net

PR and Outreach

We have been reaching influencers and brand advocates for years, helping organisations develop and promote advocacy within specific groups across the world.

Our team will help you identify not just influencers, but also brand advocates who are passionate about you and your business. We don’t only manage, we also retain these valuable relationships with strategies and campaigns developed to reward these participants.

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“43% of consumers are more likely to buy a new product after learning about it on social media, while 60% of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.”

Nielsen

PR and Outreach

We can help you harness your influencers and brand advocates passion into a more actionable and strategic set of activities which can lead to recommendations and referral, but ultimately to sales and a much wider brand recognition.

The key to the advocacy program lies in:

Strategy, planning, measurement

Successful outreach comes down to planning. We can help you clarify what you’re looking to achieve and how this should be done. We can create a pre-outreach strategy for you, a step-by-step plan or even build promotional content for your brand.

We will start with audience analysis, which will help us determine who should be at the top of this list, and follow the progress up with a measurement and optimization program.

Attracting and targeting social influencers

Every influencer is different, you need to keep this in mind while trying to outreach them.

We can help you connect with those who are the most relevant, who have the right passion and audience, and who can bring new opportunities not just today, but on an ongoing basis.

Developing relationships with publishers, bloggers, and journalist

Pitching and connecting with journalists can be a challenge. But with us, you have a better shot to reach them.

As these influencers get buried with emails, offers and messages all the time, it’s crucial to get their attention in the right way.

Leveraging your employee evangelism

We can help you harness the power of your own people; your employees. Individuals who already respect you as a company and have understanding of you as a brand.

We can help you strengthen this relationship with an engagement program designed to clarify how they can help and how their knowledge and expertise can be utilised.

Not the right social media service you are looking for?

Management and Reporting

We can help you be there for your target audience when they want and need you. 24/7 monitoring and engagement is not a problem to us.

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Campaigns

Tap into your customers emotions with campaigns which generate buzz and virility while helping you gain respect from those who matter on social media.

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Audits

Build a clear picture of where you are with insights which can add value to your brand and provide you with new opportunities and better understanding.

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Strategy

Meet your business objectives with an effective social media plan, which can help you become more strategic and reach faster your goals.

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Social Media Advertising

Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand. Let us help you to discover a new and untapped audience through our intelligent targeting.

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PR and Outreach

PR and outreach has become an important part of SEO and digital marketing. Let us show you how brand advocates and influencers can help you push your business goals.

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Consultancy

We bring the best practise and understanding with consultancy services designed to support your efforts and be there for you when you need an extra help.

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Workshops

A strategic mind and a carefully-trained eye is the key to a successful social presence. Find out how our workshops and training can help you enhance these skills.

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Looking for something else?

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Analytics & UX Consultancy

Working with clients that get millions of visitors in a year, if there is a goal you need to measure, or an insight you need to gather, chances are we have done it before.

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Branded Content

Whatever your online goals, content can help you get there, and our team of writers and creative marketers have helped many sites unlock their potential.

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Paid Media & PPC Management

Our paid media team holds qualifications in Google AdWords, Google Analytics, Bing Ads and Marin, loaded with the knowledge and skills to bring you greater returns from your investment.

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Search Engine Optimisation

We are passionate about helping you to build and expand your business, not a set of shaky search engine rankings. Our skilled SEO team is well-versed in taking businesses to the next level.

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Want to talk to someone?

Get in touch
01865 703000
visibility@white.net