Strategy | White.net

Strategy

Last year 62% of marketers claimed designing a strategy to be a real challenge. If you're struggling to figure out what to do and where to start, we can help you with this process.

Building a better presence on social media is only possible with a clear plan and as set of objectives that are integrated - not disconnected - from your overall business objectives. We believe a successful strategy is one that is clear, actionable and easily understand by everyone within your organisation.

Using strategy we can help you grow. Whether it's brand awareness, thought leadership or conversion you're interested in, we can help you achieve these aims through tactical and focused social media marketing.

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“62% of worldwide social media professionals find it a challenge to design an overall social media strategy while 61% struggle with taking data gathered from social media and turning it into something actionable.”

eMarketer

Social Media Strategy

The strategy takes into account rich insights gained from audits and analysis to provide you with tactical recommendations off how to take your business to the next level while making the most of your social media.

Audit

Wouldn’t it be good to discover out how you compare to your competition? Our audits give you a clear understanding of how visible your brand is, what’s working well and what needs to be improved. By looking at your competitors we will help you spot opportunities you’ve not yet realised in order to get ahead.

Market and trends research

Your industry and the platforms you are using might be hiding valuable information which you are not aware off.  By looking at the gaps in the market and gaining deeper insights, we will help you understand what is popular, what is trending and what you may benefit from.

Audience Research

Do you know who are you talking to? Learning about your audience is a good step towards understanding them. We define your client personas by looking at their lifestyle, habits and interests, and clarifying who they are, how they think and use social media.

Setting Objectives and Tactics

From the mission to the vision, social media objectives come is many different forms and sizes. Depending of your brand’s mission we can help you understand them, cherry picking those that are of the highest value for your brand.

Creating an Action Plan

Do you have a step-by-step plan to promote your brand and grow your business? A clear action plan designed by us will show you what to do, how and where to do it. We’ll help you stay focused while becoming a supportive guide for you and your team.

Smart Measurement

Depending on how bespoke your business is and what matters to you, we can help you measure the success of your activities. We can set up a measurement plan which will be easy to understand and follow up by anyone within your company.

Not the right social media service you are looking for?

Management and Reporting

We can help you be there for your target audience when they want and need you. 24/7 monitoring and engagement is not a problem to us.

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Campaigns

Tap into your customers emotions with campaigns which generate buzz and virility while helping you gain respect from those who matter on social media.

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Audits

Build a clear picture of where you are with insights which can add value to your brand and provide you with new opportunities and better understanding.

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Social Media Advertising

Utilising a range of platforms across the social media and video landscape, we can further the reach and awareness of your brand. Let us help you to discover a new and untapped audience through our intelligent targeting.

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PR and Outreach

PR and outreach has become an important part of SEO and digital marketing. Let us show you how brand advocates and influencers can help you push your business goals.

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Consultancy

We bring the best practise and understanding with consultancy services designed to support your efforts and be there for you when you need an extra help.

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Workshops

A strategic mind and a carefully-trained eye is the key to a successful social presence. Find out how our workshops and training can help you enhance these skills.

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Looking for something else?

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Analytics & UX Consultancy

Working with clients that get millions of visitors in a year, if there is a goal you need to measure, or an insight you need to gather, chances are we have done it before.

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Branded Content

Whatever your online goals, content can help you get there, and our team of writers and creative marketers have helped many sites unlock their potential.

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Search Engine Optimisation

We are passionate about helping you to build and expand your business, not a set of shaky search engine rankings. Our skilled SEO team is well-versed in taking businesses to the next level.

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Paid Media & PPC Management

Our paid media team holds qualifications in Google AdWords, Google Analytics, Bing Ads and Marin, loaded with the knowledge and skills to bring you greater returns from your investment.

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Want to talk to someone?

Get in touch
01865 703000
visibility@white.net