This morning I had a great opportunity to speak live on BBC Oxford radio to Louisa Hannan about blogging.
It takes 2-3 mins to get into talking about blogging and understandably during the interview there were a few points I researched but didn’t talk about. So I’ve listed below some of the key messages which I would recommend to businesses getting started or considering blogging.
Blogging is in the form of an online journal and it’s an extremely popular method of publishing news, information, opinions and content.
Blogging is easy to get started with, whether for a personal or business site. You can easily signup for free using sites such as WordPress or Blogger.
Advantages to blogging
You can reach a worldwide audience of 1.5 billion people online.
Brand awareness – indirectly advertising your business by attracting potential customers.
Helps to build useful relationships and contacts within an industry.
Instantly deliver your message online.
Great way of staying up-to-date and writing about latest, ever-changing trends.
Adds a personal touch to a brand, helping to build and control your online reputation.
How SEOptimise use blogging
Blogging is open to all size of business, so we have managed to punch above our weight in comparison to larger competitors.
We’ve established a strong reputation, highly subscribed blog and been frequently quoted/referenced by leading search bloggers and the media.
In 2009 (to-date) we have received 192,000 visits to our blog! 30,000 alone during the last month.
Time-consuming, but the effort can be justified based on the potential return. Reasonably well targeted paid search advertising clicks are likely to cost in the region of £1 per click. At 30,000 visits per month, blogging is looking far more appealing!