In Summer 2014 we published our first look into the Bed and Mattress E-commerce market. This report analyses the opportunities and difficulties for companies selling bed and mattress products online. Search volumes continue to rise in this sector, as consumers move away from traditional showroom-lead buying towards an online research product comparison and purchase model.
According to research by the National Bed Federation, bed industry turnover was £570m in 2012, up from £516m the previous year with 2,763,000 units sold in the first six months of 2013.
It’s an industry where a growing number of retailers, both bricks and mortar and online-only, are entering the market, choice is increasing, and purchasing is becoming a journey rather than a transaction. Retailers are no longer selling just a product, they are selling a lifestyle to aspire to.
“Beds are both a major purchase and an intimate purchase, so people need readily available information which allows them to understand the benefits of the money they are spending. They also need to feel sufficiently inspired by the product to want to spend the money so retailers need to appeal to their hearts as well as their heads.”
– Karl McKeever, Retail Consultant, Beds Magazine, May 2014 edition
You’ll find a plethora of facts and insights in this market report, as we examine the organic search landscape, look how a year in the beds and mattress retail industry shapes up, and delve into comparing bricks and mortar retailers and online-only retailers.
Aside from the retailers, we analyse the most popular brands in the market, and look at the use of both social media and user generated reviews are utilised by retailers.
Our report ends with a look at some rising and falling trends, and we form some conclusions as to the shape of the market in 2014, the key players, and those who are performing well online.
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