News

  • 23 Mar
    A Day in the Life at White.net

    A Day in the Life at White.net

    As White.net’s newest recruit (as a Content Marketing Specialist), I didn’t know what to expect when I initially took the job. I’ve now been at White.net for over three months so I thought I’d take some time to reflect on everything so far. More →

    By Ed Content News
  • 21 Mar
    Where can you meet us?

    Where can you meet us?

    SMX West – San Jose, March 21st-23rd

    If you’re based on the west coast, or just fancy a trip out to San Jose, you can find us speaking at SMX West. With hundreds of updates in how search works each and every year, staying ahead of the curve can be difficult – especially when one of the key changes has been a loss of the data we have access to. With everything from ‘not provided’ keywords to the aggregation of search volumes in keyword planner, these changes make it harder and harder to do our jobs. Hannah will be covering how we can bridge the gap in data by using the metrics we find in social instead. More →

    By Stuart Events Marketing News
  • 06 Mar
    Paid Media Specialist – Job Vacancy

    Paid Media Specialist – Job Vacancy

    We’re looking to recruit an amazing Paid Media Specialist – if you’re passionate about CPCs and know the different between your CPA and ROI then you could be the person for us. We’re a growing digital marketing agency based in Angel, Islington, where our services cover all branches of SEO and Paid Media. You’d be joining a young team and have the opportunity to support the growth of the Paid Media department.

    The Role 

    • Client communication – regular communication with clients, keeping them up to date on the progression of projects as well as planned activities
    • Strategy – in combination with senior members of the team, the successful candidate will be expected to have input on the strategy and approach used
    • Innovation – input into the approach and tactics used, ensuring the company continues to move forward
    • Marketing – providing innovative and industry leading solutions to clients

     

    The Skills you need 

    We’re looking for candidates who can demonstrate some (or all!) of the following skills:

    • 2 or more years’ experience in a similar role, with clients objectives successfully achieved
    • A great knowledge of online advertising platforms – Google AdWords, Microsoft AdCenter & Facebook Marketplace
    • An excellent knowledge of MS Excel is essential
    • Excellent written and spoken English
    • An analytical approach with the ability to solve complex problems
    • The ability to approach problems in new and innovative ways, understanding current solutions, but with a willingness to challenge and improve them
    • Ability to analyse results, identify and give a reason for a variance from the goal
    • Knowledge of the industry, including industry tools and tactics
    • The ability to manage workflow and meet deadlines

    The Benefits

    • Monthly team activities – These have included anything from a Morning Rave to competitive Shuffleboard, and team holidays to Barcelona & Portugal
    • Flexibility to work from home
    • Attendance to multiple conferences & lots of training opportunities
    • And, of course, a competitive salary

    Interested? 

    All you need to do is send a copy of your CV to [email protected] – alongside a cover letter which tells us all about your favourite website & why.

    By Hannah News
  • 14 Aug

    Win tickets to BrightonSEO!

    BrightonSEO-tickets-bannerBrightonSEO, arguably the UK’s most popular conference for digital marketers, rolls back round again on the 18th of September.

    One of our favourite events in the calendar, BrightonSEO is a fantastic chance to educate yourself in the latest SEO tactics, be inspired to try something new and rub shoulders with some of the UK’s elite digital marketers. The only problem is, its so popular that getting a ticket can be a little tricky – tickets for September sold out in only a few minutes.

    But, don’t despair, we can help; we have two tickets to give away!

    We’re also giving away a selection of some of our favourite books on the topics of SEO and creative content creation – making this a veritable bundle of SEO inspiration.

    So, to be in with a shout of winning one of these tickets, a set of books and some White.net paraphernalia such as a (very comfy) hoodie or t-shirt, we want you to unleash your inner creative side. We’d like you to tell us the everyday challenges you face in creating content for your online campaigns. And just like much of the content we have to create for SEO, the more fun, playful and eye-catching your entry, the better!

    At Brighton we’re hosting a roundtable discussion on the difficulties of creating content that works for SEO, and want to hear about the problems and questions you have on the subject.

    Your entry can take any format – you could try:

    • A short video
    • Animations
    • GIFs
    • Graphics
    • A photo
    • A tweet
    • Or good old written content

    Submit your entries using the hashtag or subject line #99contentproblems to Twitter, Vine or email info (at) white dot net.

    For inspiration, we are going to create a few videos, featuring LEGO, Scrabble letters, sticky notes and anything else in our office, all to get your creative juices flowing! In the meantime, check what your office cupboard hides and how you can reuse it to put together a winning message.

    Closing date for entries is the 31st of August, and we’ll be picking the winners by the 4th of September.

    By submitting your entry via Twitter, Vine or email, you agree to the image being used by us to further promote the competition and to reproduce them on our website and social media.

    You can also purchase one of the premium BrightonSEO tickets for the range of training courses on the 17th September (the day before the conference), which also give you access to the main conference – well worth it if you want to pack every bit of learning into your trip to the south coast.

    Let us know what content problems you have that you’d love some fresh ideas to solve and why you want to go to BrightonSEO, and we’ll hopefully see you there!

    By Charlie Williams Events News
  • 27 Feb

    Google announce 'significant' impact of mobile ranking signals

    Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a ‘significant’ impact on search results. These ranking signals will only affect mobile searches and will be used across all languages.

    For most of us in the search marketing industry, this announcement shouldn’t come as much of a surprise. Over the last six months the hints have been coming thick and fast from Google. Let’s refresh our minds as to what they’ve been up to:

    Mobile Usability Reports arrive in Webmaster Tools

    In October 2014, Google introduced its newest feature in WMT; Mobile Usability Reports, which highlighted the following issues which Google found to be impacting mobile users:

    • Tiny fonts
    • fixed width and wrongly-sized viewports
    • buttons being too close together

    At this time, John Mueller, Google’s Webmaster Trends Analyst said Google “strongly recommend[s] you take a look at these issues in Webmaster Tools.”

    Search Result Annotations

     

    Google has tested a range of icons and annotations to mobile search results over the course of the last six months.

    Fix Mobile Usability Issue Messages

    Google began sending out these messages en masse in mid January and have continued to do so over the last five weeks. They conclude with the threatening message ‘these pages will…be displayed and ranked appropriately for smartphone users’.

    Importantly, Google also chose to send these messages via email to Webmasters. This was definitely a sign that they should be taken seriously and that something was to come.

     

    February 2015

    Neeraj Kayastha spotted that Google was trialing ‘slow’ labels in mobile search results this week. Is this the sign of things to come, a will coloured labels become a permanent feature in mobile search results?

    Slow

    Who should be worried?

    • Websites with a decent percentage of mobile traffic, who have received mobile usability issue messages in Webmaster Tools. These sites will probably already be struggling with a low conversion rate from mobile traffic due to poor user experience.
    • Sites that have completely ignored responsive design

    What to do now

    Those who have received messages in Webmaster Tools, who have a significant amount of mobile traffic, should take action as soon as possible. For some, a few styling changes for users with small screen size will suffice – subtle changes to font size and spacing may fix issues for you.

    You should also check out Google Developer’s Guide to Make It Responsive

    To see the original post on Webmaster Central, click here.

    Resources

    Google’s guide to Mobile-Friendly Websites

    Google’s Mobile Friendly URL Test

     

    Image via Serge Kij

    By Alexandra Johnson News SEO
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