This September we are launching our latest Market Report, this time focusing on Cookware and Bakeware, with a few food processor insights to added to the mix. We looked at the biggest brands, retailers and manufacturers in the market in order to see who’s coming out on top. Here are some of the highlights:

    • Our trend insights show the growing product types and key times of year for bakeware and cookware retailers
    • Our spotlight features on supporting content and product pages provide insight into creating that comprehensive customer journey
    • Social Media Specialist Kasia Piekut looks at this market’s approach to Social Media.
    • We look at why the BBC is winning on Twitter when it comes to baking
    • Social Media campaigns that caught our eye

Take a look at some of the well known brands that feature in our report:



Why this sector?

The past couple of years has seen a surge in popularity for home baking. The desire to save money, coupled with a trend towards nostalgia, has seen many Britons turn back towards mum’s tried and trusted recipes.

Vivianne Ihekweazu, Mintel


To enjoy the Cookware and Bakeware report, you can view further details of what’s inside and download it here.

Enjoy the gallery of’s baking attempts below!

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