Nominet

When domain name registrar for .uk domains, Nominet launched an educational website, Knowthenet, we came on board to develop and deliver an integrated SEO and social media campaign to raise the visibility of Knowthenet.org.uk, meaning its advice on internet safety reached the widest audience possible.

ClientNominetYear2016

The Challenge.


As a not for profit arm of Nominet, Knowthenet was established with an agenda to reach as many people as possible, with the focus on parents and young people.

Its aims were to drive traffic, through shares and interaction with their content, and campaigns targeting different aspects of online safety.

Nominet didn’t have the resources to manage the content strategy or social media promotion side of the project, so we stepped in to assist with these elements.

Our Solution.


We devised a strategy that would focus on developing timely news-based content alongside evergreen long-form features that would attract those seeking information and advice. We integrated social media into the project strategy, focusing on two principal platforms; Facebook and Twitter.

Working closely with Nominet’s PR agency, we created content that would complement traditional media coverage of relevant topics and devised campaigns that targeted trending topics such as cyberbullying, mobile security and online vocabulary.

We utilised a variety of mediums to engage users across Facebook and Twitter, targeting four very different audience personas, such as online quizzes, competitions, polls and infographics.

The Results.


  • 100% increase in organic search traffic for non-brand keyword
  • 69% increase in overall traffic
  • 153% increase in social media referrals to the website

We enjoyed good results with the project and particularly in terms of driving engagement with the site through social media. Thanks to the success of the initial campaign, we were given significant additional budget to invest in further SEO and social media campaign work, with more challenging objectives set for search visibility and brand awareness.

"White.net really know their stuff. A young, dynamic team that pushes our business forward. Highly recommended and a pleasure to work with."

Nominet

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