It’s been 1 year since our rebrand to White and, to celebrate, we are hosting our annual White Exchange Event at the prestigious Ashmolean Museum in Oxford. This November, digital practitioners from both client and agency side will come together at the renowned museum in Oxford to discuss the concept of “Turning Data into Strategy”.
The event will consist of a range of talks from members of the White.net team, industry partners, and independent consultants. There will be plenty of opportunity to network over complimentary lunch and post-conference drinks, as well as exclusive access to the Ashmolean’s impressive collection.
“90% of people move between devices to accomplish a goal, whether by smartphones, PCs, tablets or TVs” (Google)
With this in mind, it’s vitally important that every business and organisation is able to understand how this data can be translated into actionable intelligence.
Here at White we are always looking for new ways to help our clients make the most of the opportunities that digital marketing presents to them.
“I’m really looking forward to taking part in the White Exchange event. It’s always great to be in a room with a group of people who are so knowledgeable on the latest trends in digital advertising.” – Jon Myers, VP & Managing Director EMEA, Marin Software/speaker at White Exchange 2014
At the moment it seems that everyone is talking about data, in all shapes and sizes. However, the reality is that it doesn’t matter how much data you can get hold of if you can’t translate it into actionable intelligence. So, to try to put some structure to this debate we are pleased to announce that data will be the topic of conversation at this year’s White Exchange conference.
Here are some our speakers lined up for White Exchange 2014. Together, they have a combined industry experience of over 60 years!
VP & Managing Director EMEA, Marin Software
Marin is the leading digital ad management platform. Jon was previously a Director at Yahoo!, MediaVest and Latitude, he also sits on the Global SES Advisory Board.
Head of Insight, Linkdex
Jono heads up the Insight team at Linkdex, providing a layer of human expertise and consultancy on top of their award-winning platform. He has over a decade of blended experience in digital marketing, working with agencies, startups, household brands and FTSE 100 companies, providing expertise in SEO, analytics, campaign strategy, and web development.
Director of Services, White.
Daniel is a talented digital marketing professional with a large breadth of experience in e-commerce. Known by his peers as an excellent communicator, he speaks frequently at conferences on topics ranging from technical SEO to content creation. With an analytical mind, Daniel shapes digital campaigns that deliver the best results from SEO and PPC.
PPC Consultant, White.
Specialising in PPC & Online Marketing with a proven background in PPC development, Jason is recognised as an authority in the paid and biddable media channels, including Google AdWords, Google Analytics, Facebook, Bing, and Marin Software.
White. are also pleased to announce Geoffrey Roberts as our Keynote Speaker at White Exchange 2014
Founder & CEO, Democrata
Geoff Roberts started Democrata in July 2014 providing big data and near/real time analytics services for sectors with legacy operating models. He has worked with large-scale data systems since 2002 and has expertise in digital transformation, product management and big data operations both for B2B & B2C services. His clients included Nokia, Microsoft, Orange, BT, Vodafone and many European ISPs. Services under his management spanned 38 countries including the UK, China, India, Russia, the US and Brazil.
“It’s an honour for us to be associated with this event. I am very much looking forward to participating fully in the White Exchange 2014, meeting new contacts and discussing the future of data. Excellent location too – exclusive use of The Ashmolean Museum, University of Oxford!” – Geoffrey Roberts, Founder & CEO, Democrata / Speaker at White Exchange 2014
We look forward to seeing you there!
White Exchange 2014 Ticket Enquiries